2014 Three trends in the development of wooden doors industry

The wooden door industry has gradually formed a strong and stable branch industry in the system home industry. Although this year's real estate is not hot in recent years, but the inherent rigid demand still exists, based on the real estate industry driven by the development prospects of the home industry is still considerable, as the most important part of the home system of wood doors industry will develop rapidly. What kind of development trend will the wooden door industry have in the future?

First, the wooden door companies compete for high-end routes

Industry sources said that this year, whether it is first-line brands or emerging brands, prices have risen on the basis of last year. Various companies are also vigorously developing a series of new high-end products, increasing the color and variety of wooden doors. However, behind the prosperity of new products, the wooden door industry hides the crisis.

On the one hand is the rise in domestic wooden door production costs, on the other hand, the increase in the competition of international wooden door companies, and the higher-end high-profit line is the only way for the wooden door companies to compete. The entire industry will focus on the research, development, and application of new products that address environmental issues such as energy conservation, emission reduction, and waste residue utilization. The requirements of occupational health, production safety and social responsibility will force the wooden doors to increase their investment further.

Second, build brand advantages, strengthen market development, improve independent innovation capabilities

Innovation is not a single technical concept. It is an act of entrepreneurs responding to changes in the market, grasping and leading the market, and continuously reconfiguring production factors. In the current situation where there are no signs of loosening property purchases, the impact of most wooden doors will not be reduced in the short term. If we want to highlight the encirclement and remain invincible, we must take the road of innovation to develop a new blue ocean. Wooden door companies should closely focus on the market to carry out product innovation, technological innovation, market innovation, resource innovation and mechanism innovation, improve product environmental performance, increase investment in technological transformation, upgrading of equipment, strive to reduce production costs, continuously improve product quality, and accelerate new products Development, timely delivery of market-required products, adherence to order production, and provision of custom-made products, access to international and domestic related product and business certifications, can be superior, strong, and steadily developed, from "Made in China" to "Created in China."

Various data indicate that brand recognition in the wooden door industry is far higher than other industries in the building materials industry. In the next few years, the brand gap in the wooden door industry will increase, and the market structure will shift from chaotic disorderly price wars to clearer brand competition. When the market develops to a certain level, the leading industry must be a large-scale enterprise with high degree of automation, large-scale customization, and standardized production. A few national strong brands will become market leaders. Cross-industry related brands will become new challengers in the market. A group of regional advantage brands will still be followers of the market, and more cutting-edge brands will act as The new generation of markets continues to emerge.

Third, change the traditional marketing model, develop e-commerce, provide customized services

E-commerce helps the traditional manufacturing industry to carry out a full range of changes. The implementation of consumer demand for customized models called "B4C" emphasizes customer-centric two-way interactive communication. At present, there are more than 100 e-commerce websites for home building materials in China, which are roughly divided into four types: vertical transactions, platform-based shopping, online shopping malls, and comprehensive portal building materials. The vertical trading platform accounts for the largest market share and the fastest growth rate. In 2011, the transaction volume was as high as 40 billion yuan.

According to IBM's analysis, the next five years will be the rapid development period of China's e-commerce. The average annual growth rate of B2C market transactions will exceed 58%, and the average annual growth rate of B2B market transactions will exceed 37%. It is estimated that by 2015, the scale of e-commerce for home building materials in China will reach 205 billion, and the scale of online shopping will increase by 249%. The online purchase rate will reach 17.5%. The rapid development of e-commerce will certainly have a huge impact on the traditional management and distribution model. The wooden door company should focus on the operation of the network platform and build a “three-in-one” e-commerce model with brand displays, marketing channels, and service models that are compatible with it, and solve potential conflicts between traditional channels and online sales channels. The business is transformed into a service provider, and dealers and distributors are transformed into service providers. The traditional B2C e-commerce model combined with the current status of the wooden door industry has evolved into a business combination of O2O offline business opportunities and the Internet. The gradual integration of relevant elements of e-commerce and wooden door sales will inevitably lead to a new partnership system, product display and trading system, distribution and installation service system, personalized customized design and construction service system, and a new wooden door and home production industrial chain .