In recent years, raw material suppliers, including manufacturers and distributors, have gradually shifted from being behind the scenes to taking a more visible role in the furniture industry. They are now actively exploring ways to influence and shape the sector through innovation, branding, and strategic positioning.
In 2013, high-end material exhibitors at major furniture fairs hosted numerous large-scale forums focused on e-commerce, sustainability, and industry optimization. These events captured significant attention within the industry. Moreover, at several large furniture exhibitions in China, raw material and accessory exhibitors began making impressive strides in terms of booth size, investment, and overall quality. Some of these booths were even displayed alongside furniture exhibits, drawing the attention of exhibition organizers. As a result, many trade shows now dedicate specific zones for raw materials and accessories, while also organizing forums led by material suppliers.
Luo Baihui, Secretary-General of the International Mould, Hardware and Plastics Industry Suppliers Association, noted that with the national push toward upgrading traditional manufacturing, more and more raw material suppliers are placing greater emphasis on brand communication. The enthusiasm among exhibitors and promoters has never been higher. Many are leveraging e-commerce platforms to promote their innovative materials and technologies, while simultaneously enhancing their corporate brand image. It can be said that the raw materials and accessories industry is no longer just a supporting player but now represents the "high, refined, and advanced" direction of the furniture sector.
Additionally, some large raw material distributors have increasingly recognized the power of branding through long-term partnerships with foreign high-end material manufacturers. They have realized the value that strong brands bring to products and the competitive advantages they offer in business development. This realization has further driven raw material suppliers to invest more in brand building and promotion.
In conclusion, the future of the furniture industry, along with its upstream raw materials and hardware accessories, will require industrial upgrades, resource integration, and the full development of new e-commerce models. With a stronger voice, the industry is poised to expand globally and make a lasting impact on the international market.
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