The word "flickering" became popular thanks to a specific Spring Festival party. In reality, the rise of a trendy term is never just a passing fad. Take "flickering" as an example—it might have started with a single sentence, but it quickly turned into a real trend. The reason behind this is that there are too many "fudge" products on the market, where some companies prioritize their own interests over consumer satisfaction. Today, we're breaking down five key points about custom wardrobes to help you make smarter choices when shopping.
Point 1: Green Moisture-Resistant Boards
Many custom wardrobe brands now promote "green moisture-resistant boards" to attract buyers. However, the difference between custom and ready-made wardrobes usually starts with the materials used. Some brands use particleboard labeled as "moisture-proof" and even add "green" or "blue" labels to make them sound more eco-friendly. The truth is, all artificial boards have some level of moisture resistance, but the color codes don't actually enhance this property. This marketing tactic is slowly fading from the market, and only a few regions still use it today.
Point 2: Particleboard vs. MDF – Which Is Better?
Whenever a brand promotes one type of board, others often argue that the opposite is better. This creates confusion among consumers. In reality, both particleboard and MDF meet similar national standards in terms of performance, though they differ in structure and texture. Both are suitable for custom furniture and serve the same purpose in most cases.
Point 3: European Style vs. American Vintage
Many Chinese people don’t fully understand what "European style" truly means. It’s often mistaken for any design that includes solid wood, columns, or other traditional elements. Similarly, "American vintage" is sometimes misrepresented. In reality, authentic American-style furniture has very detailed craftsmanship, while many so-called "vintage" pieces are simply assembled from various solid wood parts. Some brands even create a "European" look by using imported materials and branding themselves accordingly.
Point 4: E0 and Super E0 – Formaldehyde-Free Claims
As environmental awareness grows, manufacturers often claim their products are the most eco-friendly. Many now offer E0 or even super E0 grade panels, and some even promise "formaldehyde-free." However, these claims can be misleading. While E0 meets stricter formaldehyde limits than E1, it's nearly impossible to make a completely formaldehyde-free board. Any product that uses glue or adhesives will release some formaldehyde, even if in minimal amounts. So, "formaldehyde-free" is more of a marketing term than a scientific fact.
Point 5: International Brands Made in Guangdong
Chinese consumers often associate quality with international brands, which is why many wardrobe companies brand themselves as global. After the Da Vinci scandal, this trend was somewhat reduced, but some still prefer products labeled "Made in Guangdong." However, most Chinese wardrobe brands are local, and while Guangdong does have some production advantages, the quality isn’t necessarily better just because of the region. Factors like equipment, materials, and craftsmanship are more important than geography.
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