Although the signs of domestic and international economic stabilization and recovery are becoming more and more obvious, for the furniture industry, it is still far from the arrival of spring. In the furniture pavilion dominated by European and American customers, there are still few waiters and orderers.
"The threshold of the furniture industry is too low, causing everyone to get together and develop. In recent years, many people have had a hard time." Song Zengzhi of Fujian Besta Furniture said that the development of the furniture industry in recent years can be summarized as "decreasing foreign exports and blocking domestic sales. ".
The sales staff of a furniture company in Deqing, Guangdong said that the European and American economies have just recovered, but the U.S. debt crisis some time ago has cast a shadow of uncertainty on the future. The appreciation of the renminbi has led to the compression of corporate profits, but in China, the labor cost has maintained a 15% growth rate, making it increasingly difficult to control costs. "If it comes to recovery, it really takes a while."
If it is difficult to grow in foreign sales, can it be transferred to domestic sales? Song Zengzhi said that due to the fierce competition in the industry, it is even more difficult for export-oriented furniture companies to gain market share in domestic sales. "Based on user habits, we have our own design centers in North America and China. Domestic products will be designed separately, and the cost will go up," he said. At present, 80% of the company depends on exports.
"There are a lot of them, but they are very stingy to place orders," Zhu Fan, who is engaged in furniture export in Foshan, said that it is more and more difficult for small companies starting from small workshops to survive. "In the past, it was possible for a few people to open a factory. Now it may not be possible to buy a set of imported machines for 1 million yuan. " He also said that small companies have difficulty grasping environmental standards in Europe and the United States, exacerbating the current situation of export difficulties.
Enterprises with a certain scale seem to be confident. "We require buyers to have at least 400 chain stores," Song Zengzhi said that the company has set a threshold for buyers, not only did not reduce sales, "but because of the right partner, sales have been rising."
　　 President of Guangdong Furniture Association Wang Ke also recently publicly stated that the period of rapid development of the furniture industry is about to pass, and the transformation and upgrading of the industry is imminent.
"Transformation is easy to talk about, but difficult to do," said a furniture dealer who did not wish to be named. The cost of an enterprise's upgrade will rise as soon as possible. "The scale that will be made in the future will become stronger and stronger, and the rest will only die." (Editor: Peter)
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