Furniture e-commerce explosion

In March, countless furniture companies and distributors once again focused their attention on the three furniture exhibitions in Guangdong. At the same time, the Foshan Home Expo, which is known as 2 million square meters, will open during the exhibition. In the past year, the furniture industry has been under the cold winter. Everyone at this year's Furniture Fair is eagerly looking forward to solving the mystery. We do not know if there is an answer in the minds of furniture people, nor how far this new furniture expo aircraft carrier can drive, but we are convinced that time will give us the best answer.

Mr. Liang Qichao once said: In the transition era, there must be revolution. If the furniture industry is in a transitional era, then we can trace its revolutionary starting point on November 11, 2012. On this day, Tmall exceeded 10 billion, all friends exceeded 100 million, Gu's family was 60 million, and Lin's Wood Industry was 40 million; on this day, how many traditional furniture companies awakened from their dreams and ran to each other to hear the numbers and fear. The next day there was a million-dollar salary from the home furnishing giant seeking the head of the e-commerce project. Entering 2013, the voice of furniture e-commerce is even more and more unstoppable. On March 6, Jiayimei and Alibaba signed a strategic cooperation agreement, and twelve former IKEA foundries joined the group in Tmall; on March 9, Kuba.com was completely revised, and the homepage promoted the home improvement city.

Furniture e-commerce is the starting point for the furniture industry from the traditional furniture retail model to change. The cheers are thankful that the change is coming so fast, they have already rubbed their hands and eagerly tried. Fortunately, the direction of furniture e-commerce has become more and more clear under the exploration of pioneers! At present, Melaleuca Home Furnishing Network and Inside Out Furniture Network are in an absolute leading position in this field.

However, the reality we see is that the consumption of furniture as consumer durables is low, and the brand's influence on consumers is relatively weak. Although traditional channel brands such as Red Star, Moon Star, and Actual Home have natural advantages and are known to the public, they It has always been doing commercial real estate on a rental basis, kidnapping industry profits, and high rents have made traditional channel merchants unable to make ends meet, becoming a lingering wound in the hearts of furniture people.

Nowadays, the business environment has changed drastically, the weight of e-commerce has increased, and the vertical rise of furniture vertical e-commerce, no matter whether e-commerce will replace the entity, but there will definitely be more physical businesses bleeding into the market.

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