Item management
Item management can be said that many furniture stores have not been implemented. Even if there is, it is only a good evaluation of which ones are good or bad. Without actually introducing item management, we can look at the surrounding international retail giants. Such as the advanced management experience of Wal-Mart, Carrefour and other stores, they usually have about 40,000 items in a store. How do they manage so many items? How do they eliminate the goods in the mall? How to make it Every product is used to maximize sales, and so on. Item management is an important management concept introduced by the retail industry. Generally, we divide product management into item classification, item focus, item adjustment, and item promotion to carry out item management.
Classification of items: by gender (furniture), by suite and study furniture, living room furniture , dining furniture , bunk beds, etc. (children's furniture)
Product focus: According to the company's overall strategic requirements, what kind of style is the main push, and secondly, what can be seen in the display of the store is that the company mainly develops in that field.
Item adjustment: classify each item, and then build an import and sale file for each item. After a period of time, it will be analyzed according to the data of each item of the file;
Item promotion: The products are in different segments, and the market environment is different. The promotion method is different: for example, if the company locates a product to capture market share and increase the popularity of the store, then the product The display should be placed at the prominent position on the door of the store to attract consumers and “pull†the customers to the store to make purchases.
Do a good job in pre-sale, sale, after-sales service
The furniture industry is a very competitive industry. The homogenization of products is more serious. Today, your new model has just been listed. You can see a lot of imitation furniture in the market in less than a week. Chinese businessmen are particularly capable of copying. Groups, furniture styles, fabrics you can copy, but the only thing that can't be copied is the service of the specialty store; just like the home appliance industry, after years of development, the industry competition can be said to have become hot, and the major power giants have put forward themselves. The service promises such as Haier's "users are always right", TCL proposed "create value for customers", the furniture industry can learn from the big brothers in another field. After all, the furniture industry has not matured in the home appliance industry, as long as you are willing to learn With a learning attitude, through the transformation, innovation, and transplanted to the management of the store, it is certainly beneficial; who should be the first to propose their own quality service in the same industry, I think that soon you will stand out in the same industry.
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