In April, the renowned Chinese brand Butterfly Yiyi Curtains hosted its 2013 new product launch conference and order fair at the 3000-square-meter Home Fabric International Living Museum in Zhuzhou, Hunan. Franchisees from across the country gathered to showcase and place orders for the latest collection of Butterfly quilt curtains.
According to the reporter, the event featured dozens of stylish new products designed to reflect the latest trends in fabric fashion. The brand emphasized innovation in research and development, focusing on fabric innovation, design coordination, and customer value. During the press conference, Mr. Chen Zhangyi, the company’s deputy general manager, shared insights into the new product features and design concepts with attendees. The high-quality materials and modern, creative designs received enthusiastic feedback from customers.
With over two decades of experience as a professional home fabric brand, Butterfly Yiyi has always prioritized creating value for its customers. The brand operates under a national franchise model, having successfully established more than 100 chain stores nationwide. Today, Butterfly Yiyi has an extensive sales network spanning major cities, offering franchisees comprehensive support in design, store layout, marketing, and management. This collaborative approach ensures long-term growth and mutual success for both the brand and its partners.
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