In April, the renowned Chinese brand Butterfly Yiyi Curtains hosted its 2013 new product launch conference and order fair at the 3000-square-meter Home Fabric International Living Museum in Zhuzhou, Hunan. Franchisees from across the country gathered to explore and place orders for the latest collection of butterfly quilt curtains. The event was not just about sales—it was a celebration of innovation, style, and the brand’s ongoing commitment to quality.
The newly launched products featured a range of modern designs, reflecting the brand’s focus on fabric trends and creative development. During the press conference, Mr. Chen Zhangyi, the company’s Deputy General Manager, shared insights into the design philosophy behind the new line. He emphasized how each product was crafted with attention to detail, aiming to meet the evolving preferences of consumers. Attendees were impressed by the high-quality materials and the fresh, contemporary aesthetics that set these curtains apart.
With over two decades of experience in the home textile industry, Butterfly Yiyi has always prioritized customer value and innovation. The brand operates through a national franchise model, having established more than 100 chain stores nationwide. Its network now spans major and medium-sized cities, offering franchisees comprehensive support in design, store layout, marketing, and management. This collaborative approach ensures that every outlet maintains the brand’s high standards while adapting to local market needs. Through continuous improvement and a focus on mutual growth, Butterfly Yiyi continues to lead the way in home decor innovation.
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