The classic armchairs that I had liked a few years ago, then went to the old place to find, even the products with storefronts are gone. After passing by a furniture city by chance, I met with this armchair again, but unfortunately I had already asked for a substitute at home.
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The furniture brand that has been sticking to the old place suddenly closed the storefront and pulled up the enclosure. When it was reopened, the internal scene atmosphere has changed, and even the prices of best-selling furniture products have been adjusted higher or lower. The clerk said: The brand is still that brand, we are another agent.
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Since the beginning of this year, those high-end, high-end, high-end, high-end and high-end imported furniture fields have experienced similar situations. The Beijing Youth Daily "Guangsha Times" found that no matter how high-profile the brand, agent or home market announced these changes, there is still doubts at the consumer level: Where should you spend your money? Who should be trusted for long-term future use and services?
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New stores are intensively opened, old stores are successively closed, consumers are "chasing and running"
In the past two years, consumers who love imported furniture at the "higher" level have discovered that they have to "run after the brand," closing stores, opening stores, and adjusting storefronts one after another, making them feel slightly turbulent.
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Last week, at the International Pavilion of the Home of the North Fourth Ring, two heavyweight Italian furniture brands opened at the same time, Cassina and Poltrona Frau. The former represents the highest level of furniture design and manufacturing, and the latter is the best inheritor of Italian craftsmanship. Sharp-eyed consumers found that these two brands once appeared in COFCO Plaza and Da Vinci Home Furnishing, while Intime Center and the earlier Shang 8 Art District also had their presence.
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Prior to this, the French Rocheburg furniture and freehand space furniture were also re-installed. Unlike the above-mentioned new brands, the two are the "senior" brands of the family, one is to change the appearance of the store, and the other is to change the agent. Quotient.
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For all kinds of "changes", a brand that also opened a store at home revealed that the timing of imported brands with different styles is very important. If you step on the right and find the right people, there will be a market. Otherwise, only ability is not attentive. For example, in recent years, contemporary minimalist design furniture has quietly quieted down, and the imports of classic-style furniture have shown a downward trend, because domestic high-end consumer groups are gradually getting younger and their choices are changing. Therefore, it is inevitable for furniture brands to adjust their cooperation targets and market strategies. Furthermore, foreign brands are not "Bethon". When they find that their products are not performing well in the Chinese market, they will immediately find new partners. The so-called old friends will be kicked away.
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"Gods out of ghosts" phenomenon will continue to "see through heaven and earth" requires eyesight
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"God is here, ghosts are gone, or gods are coming, ghosts are here," the industry insider joked that the competition and replacement of agents behind imported furniture has never stopped. At the same time, we can see that the situation of imported furniture entering Beijing and even the Chinese market and the determination to survive are very large. Various phenomena show that when many people are nagging about the downturn in the domestic home furnishing market, more imported furniture has turned into full horsepower. Those who have n’t come before have dropped the biggest bow to China, trying to dock at the harbor they think is the most advantageous.
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Occupying an advantageous harbor, ushering in an advantageous brand, often hit it off. In this regard, Li Wanli, design director of Cassina's acting partner interior decoration company (Beijing Yingfalishi Ltd. Co), said that it is not uncommon for international brands to change their partners in each country. For example, Cassina, a brand at the pinnacle of the international design world, is very cautious in entering every region and city. They are not pursuing mass production and sales, but hope to find a partner with their own "heart and soul" in the end. Way to present its classic products and design concepts. If not, they would rather give up.
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At the Milan Furniture Fair in April this year , because of the fit with Li Wanli's design concept and market vision, coupled with the advantage platform of the imported brand that is optimistic about the home, Cassina quickly turned its direction and opened the 270 square meters in front of it. During its flagship store, the stories of the collaboration between many architects and Cassina and the classics were most fully displayed.
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The century-old classic brand Poltrona Frau is as cautious as the Casina in the Chinese market. With many countless childish leather sofa chairs, Bai Qiuna Flo found that they have more and more fans in the Chinese market, but unfortunately, the previous store has not made its furniture products get the best performance. So, the head of the house made room, they did not hesitate to follow the partner Fang Deyijia company, and at the same time also opened a 400 square meters flagship store in Beijing's Shangdong Design Street.
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Upstairs and downstairs, multi-scenes exhibition, furniture store atmosphere, catching up with luxury shopping malls
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As the leading brand in the home market , the home actually attracts imported brands to Riza by virtue of the platform of Home International House. Therefore, consumers always find that either this storefront is adjusting or that storefront is surrounded. In this regard, Wang Linpeng, the president of the actual home, said that the positioning of the home is "the best imported brand". Due to the different market performance, on the one hand, new brands enter, old brands move out, on the one hand, the brand itself hopes to have more appropriate The layout of the space, therefore, the respect for the family of every inch of the earth, it is inevitable to adjust at any time.
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It can be said that, compared to the independent storefront of the brand, the home of the centralized layout of the brand is more like a barometer of the imported furniture market. People in the furniture circle observe it to find out the market. Ordinary consumers can browse the market and can grasp the trend. . (Editor: Peter)
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