In Yiwu, no one will be unfamiliar with the word "market", but not everyone can completely dialyze it. In addition to the Yiwu Small Commodity Market, the development of various professional markets is also unique in its "Yiwu Speed", and the Yiwu Furniture Market is one of the dark horses. Last month, this furniture market with the largest single cell area in the province was named by the provincial government as the only "key provincial market" in the furniture industry in our province, and this home aircraft carrier has only been sailing for only two years.
Not only doing business in Yiwu
In the furniture industry in Yiwu, Liu Meiyun is a veteran. In the 1980s, he was the director of Yiwu Woodware Factory; now, he is the operator of the Yiwu furniture market. He recalled that in the past, Yiwu had no decent furniture market at all and could not see brand furniture. But now you can find any grade of furniture in the Yiwu furniture market. Moreover, Yiwu's international business status also provides a broad platform for this professional market. Many furniture, like Yiwu's small commodities, travel across the ocean and are exported to foreign countries.
Yesterday, Nepeja, a merchant from Algeria, took a fancy TV cabinet in the market. One set is 20 sets. He told reporters that he has been in the furniture business for more than 5 years and has run through many furniture markets. However, there are many brands like Yiwu Furniture Market with a wide range of products and a good environment.
It is understood that at present, 50% of the products in the Yiwu furniture market are exported to the Middle East, Europe and the United States and other countries. The foreign trade market is increasingly open, and the situation of balancing domestic and foreign trade has brought strong stamina to the market development.
This is the "Yiwu Speed"
Business households who have been engaged in furniture business for a long time in the market can tell the development of the local furniture industry. In the 1980s, Yimen Beimen Street became a furniture street, mostly locals, selling local furniture; in the 1990s, these business households moved to Binwang Market, and the number of business households increased to 70; until 2008, new The Yiwu furniture market officially opened its doors to welcome customers, and the furniture market in Yiwu suddenly took off.
Zhu Guangxin, Chairman of Yiwu Furniture Market, introduced that the market has won a good reputation in the industry just two years after the market opened: the market opened the following year, which won the "China Zheshang (Furniture) Industry Leader" "Market"; in January this year, it was recognized as the "Zhejiang Provincial Four-Star Civilized and Standardized Market" by the Zhejiang Provincial Administration for Industry and Commerce; in September, it was rated as "China's Top 50 Most Valuable Commodity Markets" by China Commodity Market Summit; The Zhejiang Provincial Government rated it as "Key Market of Zhejiang Province".
Zhu Guangxin's introduction can make people deeply feel the unique "Yiwu speed", and in addition to the correct positioning and operation ideas, this speed has their hard work. It only took two days a year for the market to go from construction to official business. During the market decoration and business positioning, Zhu Guangxin led his employees around the clock and completed all the projects in a time that many people thought was impossible.
Brand makes the market
In the eyes of market operators, the market is not simply a pile of products, the brand is their life. In order to standardize the brand management and enhance the awareness of the protection of the brand by the operating households, the market has promulgated the regulations for brand registration and filing, and the market has granted brand protection to the registered brands. Careful care of product brands has actually made the market a brand. Externally, the market also promotes the corporate image through various channels, carries out various forms of promotional and profit-making activities, and promotes the "Yiwu Furniture Market".
Zhu Guangxin said: "The construction of this market is a high starting point, with a single business area of ​​100,000 square meters, and it can also rank among the top three in the country; sightseeing elevators, escalators, large parking lots, convenient and fast transportation, financial and other services, From the hardware, we first ensure the framework of the market. "In terms of the selection of market operators, they base on the introduction of the best business operators, and also achieve a high starting point. The turnover, brand, strength, etc. are all entered by business operators Consider the conditions.
In 2010, the continuous action of the Yiwu furniture market made the scenery here more beautiful, the service more convenient and better quality. In one year, the branch office of Yiwu Rural Cooperative Bank in the Yiwu furniture market was opened; a new road with an investment of 2.8 million yuan was opened; and the boutique furniture hall on the fourth floor was opened. At the same time, the improvement of the quality training of market managers is also a highlight. "The ultimate goal of all of this is to make every consumer feel at ease, shop comfortably, and buy at ease."
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