New business opportunities in the furniture industry focus on elderly consumers

Demand case: Now the sofas are too soft, and people will continue to sink deep when they sit up, which will make the elderly who are sitting on the wooden sofa unaccustomed, and will also bring the elderly who have inconvenient waist and legs when they sit down and stand up. difficult. Just from the sofa, the elderly have their own needs, and things like beds, coffee tables, and tables also have styles suitable for the elderly.

Market status: The furniture industry, as China's traditional superior industry, but with the development of the times, people's requirements for furniture are no longer stagnant at its traditional practical stage. Artistry and ornamentation have become indispensable for modern furniture. This attribute is also a necessary condition for furniture products to win in the fierce market competition. When designing and producing furniture, producers only focus on grasping the psychology and preferences of young consumers, but ignore a potential consumer power in the furniture consumer market-the elderly, in fact, in the near future, the elderly will be furniture The main consumer group. It is estimated that by 2025 and 2050, the potential market purchasing power of the elderly may reach 1.4 trillion yuan and 500 billion yuan. This is how attractive this number is in the market, and it is also the best business opportunity for furniture companies to Tap the market.

Target customers: By 2040, the total number of elderly people in the world will exceed 1.4 billion, accounting for 14% of the world ’s population. China is a country with a large population, and it is also in an aging country, so the places of cultural activities for the elderly, nursing homes, families, etc. are all “elderly furniture” consumer groups. The number and consumption capacity of this consumer group is considerable of.

Investment Tips: If companies want to make marketing strategies obtain good results in actual marketing activities, they must work hard to study the psychology of elderly consumers, adopt the marketing methods that elderly consumers like to see, and try to meet the psychological needs of elderly consumers. The design of the furniture must satisfy the old people's usage habits and comfort, and they must also make breakthroughs in publicity and channel management.
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