On June 29th, guided by the SME Development Promotion Center of the Ministry of Industry and Information Technology, Mingwan Group and China B2B Alliance jointly hosted the “China Industry Website Development Summit Forum and China B2B Alliance Members Breaking 2000 Celebrations†at the Beijing International Conference The center is grandly held. Relevant leaders from the Information Technology Promotion Department, the SME Department and the SME Development Promotion Center of the Ministry of Industry and Information Technology visited the forum and delivered a speech.
With the rapid development of China's economy and the country's strong support for enterprise information, e-commerce has developed rapidly in recent years. As of the first quarter of this year, the industry website has exceeded 20,000. In the field of e-commerce, due to the large amount of B2B transactions, it is particularly concerned about the production data transactions between enterprises. However, looking at the development situation of B2B e-commerce, the comprehensive B2B e-commerce market is almost “oligarchous†to grab food. Several unique market patterns; industry vertical e-commerce, due to deepening development, good at mining industry gaps, providing professional information, developing industry personalized services, etc., has grown rapidly at an alarming rate in a few years.
At present, most vertical e-commerce enterprises in the industry face many problems: the individual scale is not large, it is difficult to achieve sufficient brand accumulation, and it is unable to continue to resist the fierce competition of strong competitors; in completing the payment system for building a complete industrial chain of e-commerce, The credit evaluation system and the logistics system are not enough. Because of the lack of technology and funds, network security issues are seriously threatening the normal operation of the industry website.
The forum focused on these hot issues that have plagued the development of industry websites. It pointed out that the exchanges and cooperation between industry e-commerce companies and the sharing of resources and the construction of the industrial chain system are a major development trend. China's B2B alliance was established under such a large environment, and launched the "network navigation" project on the basis of the alliance. The alliance established a relationship between each other through the aggregation of high-quality industry website resources to make product information more abundant. The search is more accurate, and the search engine optimization through the network navigation drives the customer traffic of the entire alliance. Since its inception in April 2010, the number of members of the Chinese B2B Alliance has reached 2,000 in just over a year, and the total number of alliances is expected to exceed 3,000 by the end of the year. Full coverage of 45 industries, the "alliance" business model will be an organic combination of the two development models of B2B e-commerce, that is, the industry's vertical B2B e-commerce website's "fine" "deep" and comprehensive class B2B The wide coverage of e-commerce, thus achieving the effect of “zeroing into a whole, comprehensive coverage†of B2B e-commerce. According to statistics, the current PV traffic entering the network through alliance navigation reaches 270,000, covering more than 69% of enterprise procurement personnel and more than 76% of business owners, achieving accurate coverage of vertical B2B e-commerce. The promotion of products through the alliance not only greatly reduces the promotion cost, but also achieves high precision of the crowd and high coverage of the industrial chain.
The establishment of the B2B alliance business model has injected more vitality into the development of vertical B2B e-commerce in the industry, and has also played an active role in promoting the information integration of SMEs. Most of the high-quality industry vertical websites are driven by “alliance navigationâ€. Heading for a blue ocean.
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