The market influence of bathroom trademarks can not be underestimated

Today, the "Chinese brand" is hot? Otherwise, enterprises will not appear to talk about brands, marketing will talk about brands, scholars will talk about brands, and ordinary people—end consumers talking about brands.

Is there really a lot of big brands in China? From the bathroom industry alone, there are indeed several sanitary companies that can compete with "foreign brands," or even on an equal footing. That is, Shang Gao, Wrigley and other local brands that have won the honor of “China's Top Ten Bathroom Brands”.

Now, let us learn from the trademark Shang Gao, Wrigley how to grow?

First of all, from the perspective of insight:

Every trademark wants to be a brand, and the brand wants to become a well-known trademark. The desire is good, but there is a premise that whether the company's trademark has become a brand's gene? However, the trademarks of many companies today do not have such an excellent factor. Many product trademarks are simply conceived for survival. The lines are shallow and the overall design lacks morality and imagination. The cultural appeal and association of trademarks are limited. It will inevitably restrict the tension of the brand.

This is the trademark of the Wrigley brand of China's top ten sanitary ware brands. It is injected into the red elements of China and is close to Chinese consumers’ cultural appeal. It is in line with the aesthetic and psychological needs of Chinese local consumers. No wonder, Wrigley's bathroom can be rooted in the hearts of consumers.

Secondly, a well-communicated trademark will speak because its first appeal is vision. It does not require a large number of textual annotations and media promotion. It stands at the gate of the brand, and enterprises only need to “close the door”. It can play a catalytic role.

Our *** sanitary ware ten brands are still high bathroom trademarks, the meaning is very clear - fashion, which is consistent with the design philosophy has always been high, but also with the public's consumer appeal. It is no wonder that in the past ten years, Shanggao sanitary ware has become one of the fastest-growing enterprises in the sanitary ware industry; it is no wonder that Shanggao bathroom cabinets have been able to lead the country in sales for eight consecutive years. Good brand really speaks!

In addition, there are actually many brands in China that can control the brand. They can even become big brands. Only in the process of growing up, the products are delisted, let alone brand value. I remember that the "three strains" of oral liquid swept most of China, and when they were just preparing to force, they collapsed. Some people say that the market is doing something weird; some people say that blindly introducing foreign capital... This is an excuse. It is our own problem. It is our neglect of brand control.

Domestic companies speak much about brands and do less. They can all be abandoned for profit, and the business methods of killing chickens and eggs can be found everywhere. The brand's growth requires rhythm and progress, promotion in stages, always paying attention to consumers' consumer demand, from recognition to goodwill, and then gradually forming brand barriers in the hearts of consumers. For example, before 2003, Shanggao Sanitary did not have a main product. Toilets, bathroom cabinets, bathtubs, and hardware accessories were all available. In 2003, Shang Gao was aware of the importance of its flagship products. The first-generation “simple” bathroom cabinets were born. Now, the high bathroom cabinets have become its star product, and the “fashion classic” design concept is also deep in the product.

A controlled brand can always continue the company's business strategy and constantly give the product a new value connotation, advancing with the times, constantly enrich the connotation of the brand, so that the brand has long-lasting vitality.

From brand to product, from product awareness to loyalty, this has a long evolutionary process. As long as Chinese local brands adhere to good and good grasp, they can also compete with the “foreign brands” on the same level as Wrigley's and Shang Gao's.