Event One: Raw material price increase event The tight supply of raw material market, coupled with a large increase in the prices of imported steel and copper, has led to an increase in the overall price of the sanitary ware market, which is the main factor in the rise in sanitary ware prices. From the current market, the difficulty of labor, raw material prices from the point of view, in 2011 the bathroom prices will show a linear upward trend, some regions and companies are expected to rise 20%. It can be said that the decoration market in 2012 will be in a state of chaotic competition, and consumers will ultimately be injured. The bathroom market price will be implicated and declined.
Mr. Zhang, a general manager of a well-known sanitary ware company, told reporters that the increase in labor costs cannot be expressed in decimal terms. The high cost cannot be digested and the market sales are sluggish, leading many sanitary ware factories to stop early this year. In addition to the rise in raw material costs, logistics costs, and labor costs, the rise in the rents of factory buildings has pushed manufacturers closer to high-cost cul-de-sacs.
Event 2: Unsatisfactory sampling of bathroom products The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China issued the results of the national supervision and inspection of ceramic toilet product quality, and 118 ceramics produced by 118 enterprises in four provinces and municipalities directly under the Central Government in Shanghai, Fujian, Henan, and Guangdong. Among the sampling results of toilet products, 26 products did not meet the requirements of the relevant standards. "American Standard", "He Cheng" and Other sanitary giants have been on the list. The successive incidents of quality ceramic products have been exposed, which shows that the ceramic industry still lacks self-discipline, and ceramic companies take risks in pursuit of temporary profit, which seriously affects the healthy development of the industry.
In the Quality Supervision Bureau of Guangdong Province announced the quality of 9 kinds of product supervision and spot checks in 2011, in the quality of the "blacklist", Foshan, one of the leading products of sanitary ceramics, bathroom products, the number of unqualified accounted for half of this category the above.
Event 3: After the building materials went to the countryside, after the household appliances and cars went to the countryside, the No. 1 document of the Central Committee listed building materials to the countryside as a policy for stimulating farmers. So, what is the meaning of building materials to the countryside for bathroom manufacturers? What problems do construction materials need to solve in the countryside? How to activate rural consumption power? In 2011, the environment continued to be abominable, and the entire household building materials industry was sinking in channels. As a sanitary industry, going to the countryside is undoubtedly the best route. This also represents the rise of the rural bathroom market and the brand new competition in the bathroom brand rural market. .
On February 15, the Ministry of Housing and Urban-Rural Development (hereinafter referred to as the Ministry of Housing and Urban-Rural Development), the Ministry of Rural and Township Construction formally published the notice of the main points of work in 2011. One of the key points of work will surely attract the attention of the home building materials industry. The point clearly proposes to expand the pilot projects for building materials to the countryside, expand the scope of building materials to the countryside, and provide subsidies for the promotion of the use of energy-saving building materials. .
Event 4: "Closed Tide"
The rumors of a “closed tide†in Dongguan, Guangdong Province, began to spread all over the country. After a few days, Zhejiang’s small and medium-sized enterprises “shut down†was reported. To this end, the media investigated the crisis expectations caused by rumors of Dongguan's corporate closures.
The survey results showed that Dongguan did not experience a large area of ​​collapse. Although the large-scale collapse did not occur, the statement “more dangerous than the financial crisis†has become the consensus of the industry, and production cuts have become a trend. "The collapse of the closure" rumors of long-term existence, but also facing the danger of fermentation. China's SMEs are an important engine for economic development. Their contribution to domestic GDP is 65%, and the number of jobs created is 80%. As a result, SMEs have been “closed by the tide†and are receiving attention from all walks of life.
Event 5: Sanitary production area "labor shortage"
Business shortage reports have been reported in newspapers. After the Lantern Festival, Foshan, Chaozhou, Changge and other sanitary areas have appeared "work shortage" phenomenon. According to Ou Zhenzhi, director of the Department of Human Resources and Office of the Ministry of Human Resources of Guangdong Province, the gap in employment after the Spring Festival this year in Guangdong is about one million people, which is close to about 5% of the total employment of over 30 million people in Guangdong Province.
At the end of the lunar year, most sanitary companies in Chaozhou are busy doing year-end summaries and New Year's parties, or holding national distributor meetings and other planned activities. Among them, there is also an important project that is busy recruiting staff to expand the sales force and start normal work next year. Before and after the Spring Festival, in the industrial area, you can see a large red paper on the door of many manufacturers, filled with the content of recruitment, and all recruit workers.
Event 6: Innovation in Channels The sanitary ware industry opened up the era of e-commerce According to data from China's e-commerce market data monitoring report for the first half of 2011, as of June 2011, the transaction volume of China's e-commerce market reached 2.95 trillion yuan, a year-on-year increase of 31%. Among them, B2B e-commerce transaction volume reached 2.6 trillion yuan, an increase of 26.8% year-on-year, and China's B2B e-commerce service companies reached 10,200, an increase of 24% year-on-year, maintaining a stable overall development trend. The scale of online retail market transactions was 349.2 billion yuan, a year-on-year increase of 74.6%. The number of domestic B2C, C2C, and other e-commerce model companies has reached 20,500, an increase of 64% year-on-year.
At present, there are miscellaneous brands in the sanitary ware market, and the traditional sanitary ware channels are flooding and the prices are sluggish. With the development of online marketing, the use of online marketing platforms to create their own brands has become a development direction for sanitary ware companies. Chen Songbing said that e-commerce competition is the platform of competition. Who can quickly expand the platform, create a quality sales environment, have the most customers, pay attention to the user experience, who will be able to grow, otherwise they will be eliminated.
Event 7: The new national standard of Jiantao Sanitary Ware Industry was implemented this year. The new national standards for the sanitary ware sanitary ware industry began to be implemented. The new standard clearly stipulates the average water consumption of water-saving urinals: the average water consumption of urinals does not exceed 3 liters. The average water consumption for toilets does not exceed 6 liters, and the average water consumption for squat toilets does not exceed 8 liters. Products that do not meet these mandatory standards will not be allowed to be sold. Therefore, the competition focus of the sanitary ware industry converges on the competition of water-saving performance. The data shows that toilet water accounts for 40% of the general household water consumption. The water-saving products of the brand sanitary ware emerge in endlessly, and the most prominent is the toilet. At present, the standard of 3-6 liters of water-saving toilets enforced by our country has long been exceeded.
In this new national standard, water-saving sanitary ware is listed as a separate project, which is not surprising to those in the industry. From the year 2000 onwards, relevant national departments have also successively introduced the national mandatory standards for "6 litre water closet system", the "Water-saving domestic water appliances" standard, the "sanitary sanitary fittings production fixed-point management measures", and the "water-saving products". "Technical conditions and management rules" and other standards and regulations, which allows sanitary ceramics manufacturers to accelerate the pace of research and development and production of water-saving toilets.
Event 8: Overcapacity in the sanitary ware industry The continuous development of the real estate industry and the continuous increase in people’s consumer demand have brought about considerable profits to the sanitary ware industry. However, under the stimulation of market demand, the overcapacity of many sanitary ware companies is very serious. According to industry analysis data, the production capacity of sanitary ware in the country is now nearly 100 million pieces, but the market demand is probably about 70 million to 80 million, and there are probably 20% to 30% of excess capacity.
Some media have roughly calculated the supply and demand of the sanitary ware industry: From January 2000 to September 2010, nearly a total of 70 million new urban housing units have been built in China, and farmers have built more than 90 million new housing units each year. From this, it is estimated that China will build about 7 million new urban housing units each year, and farmers will build 9 million households each year. If urban housing is built with 2 toilets per set, and farmers build houses based on 2 toilets for each household (in fact, less than 50% use flush ceramic toilets), China's annual market demand for toilets should be 32 million. From the perspective of the investigation of various industrial bases, the capacity of Chinese ceramic flush toilets has exceeded 120 million each year. The actual output is over 65 million and exports are about 30 million. If domestic sales are calculated at 32 million, Chinese manufacturers will annually The inventory of 3 million, the industry's excess capacity will reach 60 million.
Event 9: After the intelligent water-saving sanitary wares detonated the market until the implementation of the new national standard, water conservation has become the consensus of the entire sanitary industry. Many sanitary ware products are under the banner of “environmental protection and energy conservationâ€. It is understood that this year, some fashionable energy-saving sanitary wares have had a great impact on the market. In the past, those old styles and non-energy-saving products have quietly exited.
With the deepening of the concept of environmental protection and energy conservation and the promotion of the use of high-quality sanitary ware, consumers have acquired a new understanding of these water-saving sanitary wares. Mr. Zhang, an Eagle brand sanitary ware dealer, also said that now, product replacement is very frequent, in order to occupy quickly. In the market, sanitary ware products also need to work hard to improve the performance of products.
Event 10: The overall sanitary warewashing Xiaolang tide The overall sanitary ware industry is an inevitable trend of the development of the industry, although has always been tepid in the market, but with many bathroom brands involved in the overall bathroom this year, "all people picking firewood flame high" The situation will appear. After the increase in production capacity, the overall bathroom prices will gradually decline. It can be predicted that in the near future, the overall bathroom industry will be seen in the city, and at the same time, a number of well-known brands and even international brands will be created.
It is understood that the concept of the overall bathroom when the earliest introduction of China, referring to a "small box": stamping with a mold, and then assembled from the formed sheet. This "bathroom" is for the rational use of space. It is only a design method. It is also called the overall design. The simplest example is the bathroom in an airplane. With the development of the design, the "all-encompassing bathroom" of the complete set of solutions is being paid attention by the industry and consumers.
Mr. Zhang, a general manager of a well-known sanitary ware company, told reporters that the increase in labor costs cannot be expressed in decimal terms. The high cost cannot be digested and the market sales are sluggish, leading many sanitary ware factories to stop early this year. In addition to the rise in raw material costs, logistics costs, and labor costs, the rise in the rents of factory buildings has pushed manufacturers closer to high-cost cul-de-sacs.
Event 2: Unsatisfactory sampling of bathroom products The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China issued the results of the national supervision and inspection of ceramic toilet product quality, and 118 ceramics produced by 118 enterprises in four provinces and municipalities directly under the Central Government in Shanghai, Fujian, Henan, and Guangdong. Among the sampling results of toilet products, 26 products did not meet the requirements of the relevant standards. "American Standard", "He Cheng" and Other sanitary giants have been on the list. The successive incidents of quality ceramic products have been exposed, which shows that the ceramic industry still lacks self-discipline, and ceramic companies take risks in pursuit of temporary profit, which seriously affects the healthy development of the industry.
In the Quality Supervision Bureau of Guangdong Province announced the quality of 9 kinds of product supervision and spot checks in 2011, in the quality of the "blacklist", Foshan, one of the leading products of sanitary ceramics, bathroom products, the number of unqualified accounted for half of this category the above.
Event 3: After the building materials went to the countryside, after the household appliances and cars went to the countryside, the No. 1 document of the Central Committee listed building materials to the countryside as a policy for stimulating farmers. So, what is the meaning of building materials to the countryside for bathroom manufacturers? What problems do construction materials need to solve in the countryside? How to activate rural consumption power? In 2011, the environment continued to be abominable, and the entire household building materials industry was sinking in channels. As a sanitary industry, going to the countryside is undoubtedly the best route. This also represents the rise of the rural bathroom market and the brand new competition in the bathroom brand rural market. .
On February 15, the Ministry of Housing and Urban-Rural Development (hereinafter referred to as the Ministry of Housing and Urban-Rural Development), the Ministry of Rural and Township Construction formally published the notice of the main points of work in 2011. One of the key points of work will surely attract the attention of the home building materials industry. The point clearly proposes to expand the pilot projects for building materials to the countryside, expand the scope of building materials to the countryside, and provide subsidies for the promotion of the use of energy-saving building materials. .
Event 4: "Closed Tide"
The rumors of a “closed tide†in Dongguan, Guangdong Province, began to spread all over the country. After a few days, Zhejiang’s small and medium-sized enterprises “shut down†was reported. To this end, the media investigated the crisis expectations caused by rumors of Dongguan's corporate closures.
The survey results showed that Dongguan did not experience a large area of ​​collapse. Although the large-scale collapse did not occur, the statement “more dangerous than the financial crisis†has become the consensus of the industry, and production cuts have become a trend. "The collapse of the closure" rumors of long-term existence, but also facing the danger of fermentation. China's SMEs are an important engine for economic development. Their contribution to domestic GDP is 65%, and the number of jobs created is 80%. As a result, SMEs have been “closed by the tide†and are receiving attention from all walks of life.
Event 5: Sanitary production area "labor shortage"
Business shortage reports have been reported in newspapers. After the Lantern Festival, Foshan, Chaozhou, Changge and other sanitary areas have appeared "work shortage" phenomenon. According to Ou Zhenzhi, director of the Department of Human Resources and Office of the Ministry of Human Resources of Guangdong Province, the gap in employment after the Spring Festival this year in Guangdong is about one million people, which is close to about 5% of the total employment of over 30 million people in Guangdong Province.
At the end of the lunar year, most sanitary companies in Chaozhou are busy doing year-end summaries and New Year's parties, or holding national distributor meetings and other planned activities. Among them, there is also an important project that is busy recruiting staff to expand the sales force and start normal work next year. Before and after the Spring Festival, in the industrial area, you can see a large red paper on the door of many manufacturers, filled with the content of recruitment, and all recruit workers.
Event 6: Innovation in Channels The sanitary ware industry opened up the era of e-commerce According to data from China's e-commerce market data monitoring report for the first half of 2011, as of June 2011, the transaction volume of China's e-commerce market reached 2.95 trillion yuan, a year-on-year increase of 31%. Among them, B2B e-commerce transaction volume reached 2.6 trillion yuan, an increase of 26.8% year-on-year, and China's B2B e-commerce service companies reached 10,200, an increase of 24% year-on-year, maintaining a stable overall development trend. The scale of online retail market transactions was 349.2 billion yuan, a year-on-year increase of 74.6%. The number of domestic B2C, C2C, and other e-commerce model companies has reached 20,500, an increase of 64% year-on-year.
At present, there are miscellaneous brands in the sanitary ware market, and the traditional sanitary ware channels are flooding and the prices are sluggish. With the development of online marketing, the use of online marketing platforms to create their own brands has become a development direction for sanitary ware companies. Chen Songbing said that e-commerce competition is the platform of competition. Who can quickly expand the platform, create a quality sales environment, have the most customers, pay attention to the user experience, who will be able to grow, otherwise they will be eliminated.
Event 7: The new national standard of Jiantao Sanitary Ware Industry was implemented this year. The new national standards for the sanitary ware sanitary ware industry began to be implemented. The new standard clearly stipulates the average water consumption of water-saving urinals: the average water consumption of urinals does not exceed 3 liters. The average water consumption for toilets does not exceed 6 liters, and the average water consumption for squat toilets does not exceed 8 liters. Products that do not meet these mandatory standards will not be allowed to be sold. Therefore, the competition focus of the sanitary ware industry converges on the competition of water-saving performance. The data shows that toilet water accounts for 40% of the general household water consumption. The water-saving products of the brand sanitary ware emerge in endlessly, and the most prominent is the toilet. At present, the standard of 3-6 liters of water-saving toilets enforced by our country has long been exceeded.
In this new national standard, water-saving sanitary ware is listed as a separate project, which is not surprising to those in the industry. From the year 2000 onwards, relevant national departments have also successively introduced the national mandatory standards for "6 litre water closet system", the "Water-saving domestic water appliances" standard, the "sanitary sanitary fittings production fixed-point management measures", and the "water-saving products". "Technical conditions and management rules" and other standards and regulations, which allows sanitary ceramics manufacturers to accelerate the pace of research and development and production of water-saving toilets.
Event 8: Overcapacity in the sanitary ware industry The continuous development of the real estate industry and the continuous increase in people’s consumer demand have brought about considerable profits to the sanitary ware industry. However, under the stimulation of market demand, the overcapacity of many sanitary ware companies is very serious. According to industry analysis data, the production capacity of sanitary ware in the country is now nearly 100 million pieces, but the market demand is probably about 70 million to 80 million, and there are probably 20% to 30% of excess capacity.
Some media have roughly calculated the supply and demand of the sanitary ware industry: From January 2000 to September 2010, nearly a total of 70 million new urban housing units have been built in China, and farmers have built more than 90 million new housing units each year. From this, it is estimated that China will build about 7 million new urban housing units each year, and farmers will build 9 million households each year. If urban housing is built with 2 toilets per set, and farmers build houses based on 2 toilets for each household (in fact, less than 50% use flush ceramic toilets), China's annual market demand for toilets should be 32 million. From the perspective of the investigation of various industrial bases, the capacity of Chinese ceramic flush toilets has exceeded 120 million each year. The actual output is over 65 million and exports are about 30 million. If domestic sales are calculated at 32 million, Chinese manufacturers will annually The inventory of 3 million, the industry's excess capacity will reach 60 million.
Event 9: After the intelligent water-saving sanitary wares detonated the market until the implementation of the new national standard, water conservation has become the consensus of the entire sanitary industry. Many sanitary ware products are under the banner of “environmental protection and energy conservationâ€. It is understood that this year, some fashionable energy-saving sanitary wares have had a great impact on the market. In the past, those old styles and non-energy-saving products have quietly exited.
With the deepening of the concept of environmental protection and energy conservation and the promotion of the use of high-quality sanitary ware, consumers have acquired a new understanding of these water-saving sanitary wares. Mr. Zhang, an Eagle brand sanitary ware dealer, also said that now, product replacement is very frequent, in order to occupy quickly. In the market, sanitary ware products also need to work hard to improve the performance of products.
Event 10: The overall sanitary warewashing Xiaolang tide The overall sanitary ware industry is an inevitable trend of the development of the industry, although has always been tepid in the market, but with many bathroom brands involved in the overall bathroom this year, "all people picking firewood flame high" The situation will appear. After the increase in production capacity, the overall bathroom prices will gradually decline. It can be predicted that in the near future, the overall bathroom industry will be seen in the city, and at the same time, a number of well-known brands and even international brands will be created.
It is understood that the concept of the overall bathroom when the earliest introduction of China, referring to a "small box": stamping with a mold, and then assembled from the formed sheet. This "bathroom" is for the rational use of space. It is only a design method. It is also called the overall design. The simplest example is the bathroom in an airplane. With the development of the design, the "all-encompassing bathroom" of the complete set of solutions is being paid attention by the industry and consumers.
Raypoo Technology Co., Ltd. , http://www.szhydraulicvalves.com