Seeking multi-channel win-win situation based on consumer demand

In essence, emerging channel rooms such as e-commerce, living halls, and integrated commercials will be developed and developed in the future to meet and meet the needs of modern consumers. At the same time, they need to be continuously improved and improved according to consumer needs to maximize consumption. Required.

At the beginning of 2014, people habitually took stock of the past and looked into the future, guessing the opportunities and challenges that are about to usher. For the home industry, 2013 is still a year of exploration and change. In recent years, â€œbreakthrough and innovationâ€ seems to be the subject of constant discussion among the furniture industry. The depressed market conditions have filled the hearts of the industry, and they are eager for a new force that can promote the development of the industry market. Therefore, the innovation of the channel model has become one of the life-saving straws for people to change the status quo. However, in the current market situation, this life-saving straw seems to be a bit overwhelmed and has been bent over. In fact, in recent years, there have been many new channels, such as e-commerce, home living museums, commercial complexes, custom furniture, etc., and traditional stores have also adjusted their business models, not only in store services and hardware facilities. The promotion has been carried out, and the mode of cooperation with merchants has been adjusted to reduce the business pressure of merchants and ease the conflict between the store and the dealers. But unfortunately, both the new channel model and the upgrade of the store are only partially improved, and have not made the breakthrough development of the home industry. It can be seen that the construction and reform of the home market channel is still heavy. Daoyuan.

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