Raw materials, logistics costs, labor costs, and store rents are all rising, and the home furnishing industry has entered a "high cost era." Since the end of last year, the remarks on the price hikes of major home furnishing brands have been rumored. This year, many home furnishing companies in the market have raised their sales prices. According to Li Yujie, secretary-general of the National Federation of Industry and Commerce Association of Home Furnishing Industry Association, since last year, business owners have been burdened with rising costs, and raising prices is also a helpless move.
Home enterprises adjust the price to alleviate the cost pressure. The reporter found in the market that many brand home brands have “succumbed†under the pressure of high cost, and started to adjust the price of products. Home industry, gold, nine silver and ten are coming to the industry or will face price increases. Many famous home brands have already completed the price adjustment target. For example, Boloni has already raised the price of products as early as this year. By the first quarter of this year, the adjustment has reached 10%. 15%. In addition, the current decoration will also increase the price by 5% in March this year. The price increase of Yaguangya has also reached 15%-20%. The same price increase is also the European cabinets. At the end of April, the European Union will also increase the price, with a price increase of 10%-15%. In addition to home furnishing companies that have clearly raised prices, there are still many brands that are blindly adjusting product prices. According to the survey, in the first half of this year alone, the price increase has involved home improvement building materials such as flooring, sanitary ware, ceramic tiles, cabinets and wardrobes. Among them, the price increase of first-line sanitary ware brands and ceramic tile products exceeded 5%, while the first-line paint brand rose by more than 10%, the first-line cabinet brand rose by 5%-15%, and the first-line floor brand price rose by 3%-15%.
Among them, the price of wooden flooring is adjusted most frequently. It is understood that the wooden flooring market has been raised several times since November 1 last year. Some market participants told reporters that many small and medium-sized brands in the flooring industry are increasing by about 2~3 yuan per square meter, and no more than 10 yuan per square. However, some well-known brand floorings have increased significantly. Such as a large brand of a "classic teak" series of flooring, its price from the original 93.5 yuan per square meter, soared to 126 yuan per square meter. Home building materials have experienced a price increase before and after the Spring Festival, but the price increase is still continuing. After two high tides in the first and last years, China's home building materials prices ushered in a relatively stable period. However, with the “May 1st†and other major festivals, the price increase of building materials prices in July was once again staged. According to the person in charge of a well-known brand floor: "In early July, the price increase of some of its products reached 10% to 15%."
After the golden nine silver or the price increase as a traditional sales season, this year's "Golden September and Silver 10" is an important time for the home business to sprint sales tasks, but it may also be the beginning of a new wave of price increases. Although many home furnishing companies have adjusted their product prices in the first half of this year, some industry insiders expect that the prices of wardrobes, custom furniture sheets, hardware and other products are likely to rise again at the end of this year.
Although the heads of major home furnishing companies are currently refusing to answer questions about whether product prices will be raised again, some analysts pointed out that due to the sprint annual sales task, September and October will still be the key nodes for promotion. The possibility of price increases during the period is small. However, the "11" holiday may be the last round of low prices in the home industry. After that, it is very likely that major home brands will raise prices again. Yang Bo, chairman of Yuan Henry, has revealed in a home forum that after the "11", the price of red rosewood mahogany furniture will increase by 10%-15%.
Home enterprises adjust the price to alleviate the cost pressure. The reporter found in the market that many brand home brands have “succumbed†under the pressure of high cost, and started to adjust the price of products. Home industry, gold, nine silver and ten are coming to the industry or will face price increases. Many famous home brands have already completed the price adjustment target. For example, Boloni has already raised the price of products as early as this year. By the first quarter of this year, the adjustment has reached 10%. 15%. In addition, the current decoration will also increase the price by 5% in March this year. The price increase of Yaguangya has also reached 15%-20%. The same price increase is also the European cabinets. At the end of April, the European Union will also increase the price, with a price increase of 10%-15%. In addition to home furnishing companies that have clearly raised prices, there are still many brands that are blindly adjusting product prices. According to the survey, in the first half of this year alone, the price increase has involved home improvement building materials such as flooring, sanitary ware, ceramic tiles, cabinets and wardrobes. Among them, the price increase of first-line sanitary ware brands and ceramic tile products exceeded 5%, while the first-line paint brand rose by more than 10%, the first-line cabinet brand rose by 5%-15%, and the first-line floor brand price rose by 3%-15%.
Among them, the price of wooden flooring is adjusted most frequently. It is understood that the wooden flooring market has been raised several times since November 1 last year. Some market participants told reporters that many small and medium-sized brands in the flooring industry are increasing by about 2~3 yuan per square meter, and no more than 10 yuan per square. However, some well-known brand floorings have increased significantly. Such as a large brand of a "classic teak" series of flooring, its price from the original 93.5 yuan per square meter, soared to 126 yuan per square meter. Home building materials have experienced a price increase before and after the Spring Festival, but the price increase is still continuing. After two high tides in the first and last years, China's home building materials prices ushered in a relatively stable period. However, with the “May 1st†and other major festivals, the price increase of building materials prices in July was once again staged. According to the person in charge of a well-known brand floor: "In early July, the price increase of some of its products reached 10% to 15%."
After the golden nine silver or the price increase as a traditional sales season, this year's "Golden September and Silver 10" is an important time for the home business to sprint sales tasks, but it may also be the beginning of a new wave of price increases. Although many home furnishing companies have adjusted their product prices in the first half of this year, some industry insiders expect that the prices of wardrobes, custom furniture sheets, hardware and other products are likely to rise again at the end of this year.
Although the heads of major home furnishing companies are currently refusing to answer questions about whether product prices will be raised again, some analysts pointed out that due to the sprint annual sales task, September and October will still be the key nodes for promotion. The possibility of price increases during the period is small. However, the "11" holiday may be the last round of low prices in the home industry. After that, it is very likely that major home brands will raise prices again. Yang Bo, chairman of Yuan Henry, has revealed in a home forum that after the "11", the price of red rosewood mahogany furniture will increase by 10%-15%.
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