Abstract The China Machinery Industry Quality Management Association recently issued the "13th Five-Year Plan for Quality Management of Machinery Industry", and proposed the general goal of the 13th Five-Year Quality Management of Machinery Industry: comprehensively improve the quality of machinery industry products...
China Machinery Industry Quality Management Association recently issued the "13th Five-Year Plan for Quality Management of Machinery Industry", and proposed the general goal of quality management of the "13th Five-Year Plan" of the machinery industry: comprehensively improve the quality and quality management of machinery industry products, and achieve China-made A breakthrough in the well-known brands of mechanical products. According to Xinhua News Agency reported on January 26, the outline pointed out that after decades of development, China's machinery industry with equipment manufacturing as its core has a complete range and complete system, and its scale and output rank first in the world. However, most of the mechanical products are at the low-end level. The key technologies are highly dependent on foreign countries, the quality and reliability are weak, and the quality management level is not high. So far, no internationally renowned brands have been produced.
At the end of the "Twelfth Five-Year Plan" period, China Machinery Industry Quality Management Association conducted a systematic sampling survey on the quality management of machinery industry enterprises, and formed the "Investigation Report on the Status of Quality Management of National Machinery Industry Enterprises".
According to the report, in the “Global Enterprise Brand Value Ranking†published by Interband, China's machinery industry has not yet been listed. The high-end shortage and low-end surplus have not fundamentally changed the situation of China's machinery industry products that are “big but not strongâ€.
To this end, the outline proposes twelve major measures and tasks during the “Thirteenth Five-Year Plan†period of the machinery industry. Among them, “cultivating internationally renowned brands of machinery industry†was put in the first place. The outline shows that brand building includes three aspects: guiding the industry and enterprises to formulate and implement brand strategy according to the relevant requirements of the Ministry of Industry and Information Technology, guiding enterprises to establish a brand management system, establishing a brand cultivation management system, systematically promoting brand building, and sorting out industry brand benchmarks. Explore the industry brand cultivation methods in practice.
In addition, the planning outline also proposes safeguard measures from the aspects of promoting management technology methods, consolidating quality management foundations, and solving quality “bottlenecks†to ensure the realization of the “13th Five-Year†quality management objectives of the machinery industry.
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