How does the original wooden door enterprise develop rapidly and face product homogenization?

With the rapid development of China's original wooden doors, outstanding companies have continuously developed new products and received a good market response. However, the imitative wave that followed it has caused serious homogenization.

Homogenization is becoming more and more serious due to differences in preferences of different consumers. When consumers want to purchase original wooden doors, they must be tailored to the specific needs, making the original wooden doors develop into a customized product, so consumers are not operating in the original wooden doors. Instead of buying the original wooden door directly, choose your favorite style.

Pulling out the competitive advantage on the plate difficult For the original wood door product itself, there are two factors that can affect its market competitiveness: one is material and the other is style.

At this stage, the common plate of China's original wooden door products is a medium-sized fiber board, etc. These plates do not belong to a certain original wood door enterprise, and everyone can use it. The original wood door manufacturers deeply felt that it would be impractical to open up the competitive advantage in the material of the product; although there are very few original wood door companies adopting imported high-quality plates, this has increased the production cost and ensured the profit. The price of the product must be raised so that the company can only lock customers into the limited high-end market.

Product style innovation is the point of competition to realize that it is difficult for the original wooden door products to open up their competitive advantages in the use of plates. Some foresighted wood doors enterprises have turned their sights on product style innovations. The era is advancing. Consumers' thoughts of consumption are changing. In order to design original wood doors that favor the majority of consumers, excellent wood door companies have introduced foreign fashion elements and combined them with Chinese local culture to develop different styles. The original wooden door products, which are deeply loved by Chinese consumers, have also made the reputation of these original wooden doors companies rise and they have taken the lead in the development of the original wooden doors in China.

Following the trend to imitate, the phenomenon of product homogenization is serious in China. After all, the original wooden door companies with advanced innovation capabilities are few. After all, many small and medium-sized wood door companies do not have such research and development capabilities. The market competition has become increasingly fierce. In order to occupy the market, although small and medium-sized original wood door companies themselves cannot carry out R&D and innovation of products, they have followed suit to imitate, leading to the homogeneity of the original wooden door market. The imitation of the original wooden door product style can indeed allow some of the original wooden door companies to survive for the time being. However, if the real innovation of the product cannot be achieved, the company will not get real development.

In the face of product homogenization, how to do it:

The homogenization of the original wooden door products has seriously damaged the interests of some of the original wooden door companies and made the original wooden door market plagiarised. A wooden door company did not increase its own brand advantage, blindly imitate others, its own development is difficult to break through without saying, it will also hinder the development of wood door industry. How should we face this?

Increase the training of professional design talents The reason why small and medium-sized enterprises follow the trend to imitate the product design and style of the excellent original wooden door brand is mainly due to their weak R&D and design power. At present, there are not many professional wood door design talents training institutions in China, and there are limited training talents. They can't meet the massive demand for talents in the development of the original wood door industry. As a result, some wood door companies want to recruit professional wood door design talents. It plays an extremely important role in the change of product homogenization; this requires the full support of the relevant government departments and the joint efforts of the entire original wood door industry. In recent years, Bongyuan and the famous craftsmen have also been making great efforts to actively reserve talents for design and provide a strong driving force for future development.

In design and research and development, they are willing to invest in Chinese wood door middle and small-sized enterprises. Most companies have lazy thinking of “taking the money”. They are not willing to invest too much in the R&D and design of new products, but in order to keep up with the original wooden door products. The trend of development, but also arbitrarily copied other people's successful works. As mentioned before, if the enterprise itself cannot achieve true product innovation, the market it obtains is temporary and limited and cannot be developed in the long term. It is necessary for the horse to run fast and not to feed the horse. This kind of mentality needs to be changed. There is no input. Where does it return?

The industry norms are yet to be perfected. At present, the homogenization of the original wooden door market is serious and plagiarism has become common practice. This is actually an act of infringement. Others invest a lot of money, manpower, and time to develop and design new products that are easily imitated and produced by plagiarists. Although the original wooden door industry also has relevant regulations to regulate and restrict it, the plagiarist can be similar in style to a certain original wood door brand, but its functionality has been changed slightly. This phenomenon is only one of them.

Finally, to really stop the homogenization of original wooden door products, plagiarism and imitation should be resisted. The relevant government departments should improve the management rules of the original wooden door industry, and the original wooden door companies should also supervise each other, so as to promote the health of the Chinese wood industry. Steady progress.