The "household consumption trap" is a topic that frequently comes up in discussions. With the increasing exposure of various consumer traps in the market, these pitfalls have become more obvious. Some of them are just old tricks, while others have been upgraded, yet they still manage to confuse consumers. After the Spring Festival, home decoration season began, and according to recent complaints, it has been revealed that decoration traps, home exhibition promotions, and store sample traps are becoming more common. Many consumers fall for low prices without realizing the hidden risks.
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**Low-Cost Decoration Packages Bring More Hidden Costs**
Spring is the peak time for home renovations. At this time, many decoration companies use all sorts of tactics to attract customers. Popular low-cost decoration packages in the market often seem attractive at first glance, but they come with more issues than expected.
Xu Guozhong, an experienced supervisor, explained that low-cost packages are actually a business model designed by merchants. However, home decoration is a highly customized project, and each one is unique. For instance, measurements and actual construction can be two different things. During the renovation process, the decoration company might suggest additional work such as electrical wiring or door replacement, which most consumers end up agreeing to.
Chen Mou, an employee at a home improvement company, revealed that even the so-called "no extra charges" promotions are just marketing gimmicks. Although the company claims to use well-known brands, the quality of materials used is often not high. Most consumers don't notice this, and if they want upgrades, they have to pay extra. In some cases, mistakes during measurement lead to unexpected costs, and many consumers only realize this after the project starts.
When visiting the market, a designer openly admitted that decorating a two-bedroom apartment could cost around 100,000 yuan. For ordinary consumers, even savvy homeowners may spend between 30,000 to 40,000 yuan. Sometimes, the construction team is subcontracted, leading to lower quality and potentially higher costs in the long run.
**Exhibition Traps: Low Prices Cause Confusion**
Spring is also the peak season for furniture and building material exhibitions. Originally focused on product showcases and new technologies, these events have now turned into promotional campaigns. The intense low-price competition among brands has caused a lot of problems for consumers.
Liu Chen, the secretary general of the Beijing Home Furnishing Industry Association, mentioned that the association has received numerous complaints about brands using low prices to lure customers. Some merchants claim to offer continuous warranty services, but the products sold at the exhibition are not covered by the store. There are also small brands that take deposits but delay delivery.
Industry insiders noted that while low prices are a common marketing strategy, it's unrealistic for brands in the same category to offer such large discounts. The prices of similar products in the Beijing market aren’t very different. At exhibitions, many brands take advantage of consumer ignorance by offering low-end products from non-mainstream brands or subsidiaries.
**In-Store Traps: Sample Items May Not Be Worth the Price**
Currently, it's the clearance season in stores. Many retailers post signs saying "special samples" due to seasonal changes, store redesigns, or product upgrades. In furniture stores, there are usually one or two samples from different brands, including sofas, panel furniture, solid wood furniture, wardrobes, beds, and dining tables. Some brands offer discounts of up to 30%, while sample furniture is often discounted by more than 50%.
When visiting a store, a customer named Mr. Wang told reporters that he prefers sample items because they are cheaper and delivered quickly. However, are these samples really worth it?
In February, a reader named Ms. Fan called a newspaper for help after buying a sample bookcase that had two cracks upon delivery. Industry insiders said that whether the samples are good or bad depends on their condition. Many samples have been stored for a long time, especially sheet furniture, which may develop cracks or damage in hidden areas. If consumers don't check carefully, they might miss these issues. Some samples are even defective items from the factory, used as display models in the store.
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