The "household consumption trap" is a topic that frequently comes up in discussions. With the increasing exposure of various consumer traps in the market, these schemes have become more visible to the public. Some are just old tricks, while others have been upgraded with new tactics, yet they still manage to deceive consumers easily. After the Spring Festival, the home decoration season began, and according to recent complaints, it has become clear that decoration traps, home exhibition promotions, and store sample traps are becoming more common. Many consumers fall for the lure of low prices without realizing the hidden dangers.
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**Low-Cost Decoration Packages Are Full of Hidden Costs**
Spring is the peak season for home decoration, and during this time, many decoration companies use various tactics to attract customers. Although low-cost packages are popular in the market, they often come with more issues than benefits. Xu Guozhong, an experienced supervisor, explained that low-cost packages are actually a business model used by merchants. However, home decoration is a highly customized project, and each one is different. For example, the process of measurement and actual construction can be very different. During the construction phase, decoration companies often ask consumers to agree to additional work such as electrical rewiring or door replacements.
Chen Mou, an employee at a home improvement company, revealed that even the so-called "no extra cost" promotions are misleading. While the materials included in the package may be branded, the quality is often not high. Most consumers don’t notice this, and if they want upgrades, they end up paying extra. In reality, mistakes during measurements often lead to unexpected costs. Many consumers start their projects without fully understanding how the initial measurements are done, and the foreman may overstate the requirements, leading to higher expenses later on.
When visiting the market, a designer admitted that decorating a two-bedroom apartment could cost around 100,000 yuan. For ordinary consumers, even savvy homeowners might spend 30,000 to 40,000 yuan. Sometimes, the construction teams are subcontracted, which can compromise the overall quality and result in higher costs down the line.
**Exhibition Traps: Low Prices Cause More Problems**
Spring is also the peak season for home improvement, furniture, and building material exhibitions. Originally focused on product showcases and technological innovations, these events have now turned into promotional spectacles. The intense price competition among brands has led to numerous consumer complaints.
Liu Chen, the secretary general of the Beijing Home Furnishing Industry Association, said that the association has received many complaints about brands using low prices to attract customers. Some merchants claim to offer long-term warranties, but they don't actually handle the products sold at the exhibitions. Additionally, some small brands delay deliveries after receiving deposits.
Industry insiders noted that while low prices are a common marketing tactic, it's unlikely for all brands to offer such deep discounts. The prices of similar products in the Beijing market are generally comparable. At the exhibitions, many brands take advantage of consumer ignorance by promoting lower-end products from non-mainstream brands or subsidiaries of larger brands.
**In-Store Traps: Sample Items May Not Be Worth It**
Now is the season for clearance sales in stores. Many retailers post signs saying "special samples" due to seasonal changes, store renovations, or product upgrades. In furniture stores, you can find a few samples from different brands—such as sofas, panel furniture, solid wood furniture, wardrobes, beds, and dining tables. Some brands offer daily discounts of around 30%, while sample furniture is often discounted by more than 50%. When visiting a store, Mr. Wang told reporters that he prefers sample items because they look older but are cheaper and delivered faster.
But are these samples really worth it? In February of this year, a reader named Ms. Fan called a newspaper for help after discovering cracks in a sample bookshelf upon delivery. Industry insiders said that whether a sample is good or not depends on its condition. Many samples are stored for a long time, especially sheet furniture, and hidden areas may develop cracks or damage. If consumers don’t inspect carefully, it’s hard to spot these issues. Some samples were originally defective products from the factory, used only for display in the store.
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