One month closed 300! The popular group buying website was caught in the "winter" and the tide of closures swept the industry. After one year of explosive growth, the “crowded†group buying industry has entered the adjustment period, and layoffs and evaporation have become the current situation in the group buying industry. Once the huge team is drastically reduced, the result of blindly eating big is the constant “slimmingâ€. The hardware industry learns from it and must look for investment strategies. It cannot blindly follow suit.
The appearance of group purchase is just like its disappearance. Playing is “speed.†Its rise gives people the feeling that “suddenly like a spring night, the trees are blossoming†is suddenly between them and spreads rapidly on the internet. . The large and small group buying websites have played the signs of low-cost group purchases and staged a “Hundred Regiments Offensiveâ€. It was only the final result that there was no winner. A bubble pushed all businesses into desperation, and “evaporation†was only a night. between.
The author believes that the collapse of the group buying website is inevitable. This is justified by the fact that “it is not possible to eat a big fat personâ€. The group buying market in China is not mature and even just started. It is like a child who has just started walking and is congested. Entering, beyond its carrying capacity, a series of problems such as chaotic market order and lack of capital chain become increasingly prominent. Follow-up investment styles make the industry like a tightrope and fall at any time.
With the rise of e-commerce, many companies have tasted the sweetness. The rise of group purchases was officially "fermented" in this situation. There are also many companies in the hardware industry who have moved their companies online, perhaps due to the industry's own limitations, so the hardware industry The group buys relatively little and thus has avoided the crisis. However, the ensuing lessons are also alert to the peers in the hardware industry. Although the network pays attention to speed, network marketing does not happen overnight. It is the process of slowly moving forward with time. “Bullion encourages growth†only allows the seedlings to die. Hardware industry investment in e-commerce, but also need to pay attention to strategy.
First of all, there are many platforms for e-commerce. Hardware companies must analyze their own strengths and weaknesses according to their characteristics and product characteristics, choose their own e-commerce platform, must not blindly follow the trend, and avoid unnecessary waste.
Secondly, the network is only a platform. Although there are many more convenient aspects compared to other marketing channels, it is impossible for the network to actively bring benefits to enterprises. Enterprises need to formulate meticulous network marketing plans so that e-commerce can drive enterprises. development of.
In addition, from the point of view of the turmoil in the group purchase network, the form and direction of online marketing is always in a state of change. Therefore, when hardware companies use e-commerce, they must also pay attention to the network trends and target the potential consumer’s online behavior. It is customary to use targeted marketing to effectively use resources and save costs.
The appearance of group purchase is just like its disappearance. Playing is “speed.†Its rise gives people the feeling that “suddenly like a spring night, the trees are blossoming†is suddenly between them and spreads rapidly on the internet. . The large and small group buying websites have played the signs of low-cost group purchases and staged a “Hundred Regiments Offensiveâ€. It was only the final result that there was no winner. A bubble pushed all businesses into desperation, and “evaporation†was only a night. between.
The author believes that the collapse of the group buying website is inevitable. This is justified by the fact that “it is not possible to eat a big fat personâ€. The group buying market in China is not mature and even just started. It is like a child who has just started walking and is congested. Entering, beyond its carrying capacity, a series of problems such as chaotic market order and lack of capital chain become increasingly prominent. Follow-up investment styles make the industry like a tightrope and fall at any time.
With the rise of e-commerce, many companies have tasted the sweetness. The rise of group purchases was officially "fermented" in this situation. There are also many companies in the hardware industry who have moved their companies online, perhaps due to the industry's own limitations, so the hardware industry The group buys relatively little and thus has avoided the crisis. However, the ensuing lessons are also alert to the peers in the hardware industry. Although the network pays attention to speed, network marketing does not happen overnight. It is the process of slowly moving forward with time. “Bullion encourages growth†only allows the seedlings to die. Hardware industry investment in e-commerce, but also need to pay attention to strategy.
First of all, there are many platforms for e-commerce. Hardware companies must analyze their own strengths and weaknesses according to their characteristics and product characteristics, choose their own e-commerce platform, must not blindly follow the trend, and avoid unnecessary waste.
Secondly, the network is only a platform. Although there are many more convenient aspects compared to other marketing channels, it is impossible for the network to actively bring benefits to enterprises. Enterprises need to formulate meticulous network marketing plans so that e-commerce can drive enterprises. development of.
In addition, from the point of view of the turmoil in the group purchase network, the form and direction of online marketing is always in a state of change. Therefore, when hardware companies use e-commerce, they must also pay attention to the network trends and target the potential consumer’s online behavior. It is customary to use targeted marketing to effectively use resources and save costs.
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