Event review: On July 10, 2011, the furniture sold by the domestic high-end furniture brand Da Vinci was not produced in Italy. A considerable part of it was produced in Dongguan, Guangdong. The raw materials used were not the expensive wood that Da Vinci claimed. Molecular resin material. As everyone knows, Da Vinci, who has always been known for its high price, can sell more than 100,000 yuan for a single bed, and can sell more than 300,000 for a set of sofas. Many consumers expressed surprise that such a high-priced furniture fraud may even be judged as a substandard product. However, from this case, we have some permission to understand some things. 
Foreign brands encounter crisis hardware Local brand opportunities re- launch the brand = trust? In fact, the Da Vinci incident is not the first case. Before that, the products that frequently “pretending†foreign goods were exposed in China: In 2006, the European-style floor that originated from Germany was proved to be the so-called “German headquartersâ€, and the foundry was in Tongzhou. In 2002, the so-called Danish international well-known brand audio "Xiangwu Shi" is actually the "local specialty" of Dongguan Lucun; as for the "brand-name" clothing with the Italian flag, it is even more numerous. The number of industrial enterprises involved in impersonating “foreign goods†has been expanding, and the image of “foreign goods†has indeed brought some temporary benefits to some enterprises, temporarily boosting the brand image of enterprises, but once exposed, enterprises are bound to face huge Crisis of Confidence. As for "Da Vinci", it was previously claimed that the furniture sold was 100% Italian "international super brand", and the raw materials used were "natural high-quality raw materials" without pollution. It hurts the vast number of consumers, and makes the "brand" very "injured". The domestic furniture turns into a circle and changes to "high-priced foreign goods". Consumers are deceived and bought high-priced so-called "top brands". The trust caused by foreign brands has been challenged as never before. . Local hardware brands may face a new round of shuffling . For the hardware industry, foreign brands with high-end brands, Shi Naibao, Stanley, Bosch and other Western companies have long dominated the hardware high-end market, and the reasons are also distributed in sales channels. Businesses have insufficient confidence in domestic brands, and their confidence in “foreign goods†is inseparable. Therefore, sales of foreign brands are also more popular with consumers. Nowadays, "Da Vinci" has made the "foreign goods" brand "face-to-face", and consumers will surely have a long-term "heart-to-heart" brand for the "foreign goods" brand. The domestic hardware market is about to face a new round of reshuffle. The further development of any industry is gradually carried out along with the reshuffle of the market. This time, shuffling is an opportunity for non-brand domestic small and medium-sized hardware companies. It is a catastrophe for the “foreign brands†that have long been in the high-end market. . Domestic small and medium-sized hardware enterprises should seize this opportunity to overcome the current situation of low-end products in the domestic market and the shortage of high-end products. Actively innovate in product development and technological transformation, improve product quality, increase the added value of products, and focus on independent brand building. , to build a domestic hardware brand.
Foreign brands encounter crisis hardware Local brand opportunities re- launch the brand = trust? In fact, the Da Vinci incident is not the first case. Before that, the products that frequently “pretending†foreign goods were exposed in China: In 2006, the European-style floor that originated from Germany was proved to be the so-called “German headquartersâ€, and the foundry was in Tongzhou. In 2002, the so-called Danish international well-known brand audio "Xiangwu Shi" is actually the "local specialty" of Dongguan Lucun; as for the "brand-name" clothing with the Italian flag, it is even more numerous. The number of industrial enterprises involved in impersonating “foreign goods†has been expanding, and the image of “foreign goods†has indeed brought some temporary benefits to some enterprises, temporarily boosting the brand image of enterprises, but once exposed, enterprises are bound to face huge Crisis of Confidence. As for "Da Vinci", it was previously claimed that the furniture sold was 100% Italian "international super brand", and the raw materials used were "natural high-quality raw materials" without pollution. It hurts the vast number of consumers, and makes the "brand" very "injured". The domestic furniture turns into a circle and changes to "high-priced foreign goods". Consumers are deceived and bought high-priced so-called "top brands". The trust caused by foreign brands has been challenged as never before. . Local hardware brands may face a new round of shuffling . For the hardware industry, foreign brands with high-end brands, Shi Naibao, Stanley, Bosch and other Western companies have long dominated the hardware high-end market, and the reasons are also distributed in sales channels. Businesses have insufficient confidence in domestic brands, and their confidence in “foreign goods†is inseparable. Therefore, sales of foreign brands are also more popular with consumers. Nowadays, "Da Vinci" has made the "foreign goods" brand "face-to-face", and consumers will surely have a long-term "heart-to-heart" brand for the "foreign goods" brand. The domestic hardware market is about to face a new round of reshuffle. The further development of any industry is gradually carried out along with the reshuffle of the market. This time, shuffling is an opportunity for non-brand domestic small and medium-sized hardware companies. It is a catastrophe for the “foreign brands†that have long been in the high-end market. . Domestic small and medium-sized hardware enterprises should seize this opportunity to overcome the current situation of low-end products in the domestic market and the shortage of high-end products. Actively innovate in product development and technological transformation, improve product quality, increase the added value of products, and focus on independent brand building. , to build a domestic hardware brand.
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