Exploring the unusual path taken by well-known lock companies

In Wenzhou, which was awarded the “China Lock Capital”, in the mid-1980s, the production of locks was dominated by collective enterprises, forming an industry group with a value of 30 million yuan. At the end of the 1980s, the number of lock companies had grown to more than 200, and in 2001 it had grown to more than 400, with a total output value of more than 5 billion yuan, and lock products accounted for more than 65% of the national share. The export value of 1.6 billion yuan, the product is far from the world more than 60 countries and regions. From the perspective of the development of Wenzhou in China's lock capital, this is a microcosm of the development of China's lock industry. In the Twelfth Five-Year Plan period, the technology innovation capability has been enhanced, and the lock industry is undergoing continuous transformation and upgrading. It has gradually emerged from the low threshold and low-end products. From the perspective of the development of some leading enterprises, lock companies have found a development path. The success of these leading lock companies has brought experience for some developing lock companies. Let us look at the current development situation of the two major lock companies. What are the successful experiences worth learning from?

Introduce advanced technology and solid force to win with quality

"Guli" once took a long time to occupy the domestic market and made Zhongshan people proud. In recent years, Zhongshan Guli Security Products Co., Ltd., which has become a wholly foreign-owned enterprise, has introduced foreign advanced security technology and advanced standards to China. It has grown into a "multinational enterprise" that establishes itself with quality and has become a leader in "Made in China".

"Brand names are derived from quality." For manufacturing companies, standards are the hard truth. The quality level of a product depends on the standard of product adoption. Only high standards can produce high quality products. With standards, everything has its basis. From the design, R&D, and manufacturing of products, “Guli” is premised on meeting or even surpassing the corresponding product standards or specifications.

"Guli" strictly controls "three levels" in adopting foreign standards. The first is quality control, including the selection of raw materials and structural design. The second is a large number of new processes and new production equipment. The third is to strengthen the detection and improvement of the corresponding testing equipment, from the beginning of the initial confirmation of the parts to the final inspection of the products, and strictly follow the specified system procedures and product inspection specifications. In terms of testing, the testing project is perfect and the testing equipment is excellent. It has fully met the testing requirements stipulated by the adopted standards, and the testing methods are also in full compliance with European and American requirements.

Famous door lock industry opens the door lock industry service future How to expand the lock market? How to attract end customers? A successful locker company has successfully launched a flash-based channel. This lock company is Guangdong Mingmen Lock Industry Co., Ltd. Famous door lock industry uses unique image stores and flagship stores as the standard for unified publicity, breaking the sales model of the lock industry for many years. This kind of terminal brand display store gives the terminal customer a refreshing feeling, so that the United States and the lock are closely combined, giving the terminal customer some visual impact. As a real brand, the image shop is indispensable. The image shop is the brand's “face”. The design of the terminal image, the display of goods, the advertisement of the terminal, the terminal packaging, etc. are all to show the image and strength of the company.

In addition, this brand flagship store helps to manage, regulate, and let all dealers have standards to do this. The traditional model of the lock industry has been thoroughly subverted. The promotion of the terminal image store at the front door lock industry shows its determination and confidence in deepening the Chinese market.