There is a door to sales to marketing. For all marketers, the answer is what the Bible says: You knock on the door, the door opens for you! The door opens, and you discover that marketing is not tricky, all successful. Marketing is the application of the most basic common sense. This is not my invention. It is the only answer given by market successes in all fields! This is a common discovery for all marketing successes! The following insights about marketing apply equally to the hardware industry.
In our real life, there are two kinds of people who do not use idioms and splendid rhetoric to persuade others, and only they do not use skills to confuse reality. They are old people and children, children do not use, they do not know the meaning of idioms. The elderly do not need because they have experience and feelings. They feel that they are too tired to speak in idioms!
Marketing is just like a social structure. There are layers! The most typical ones are: Three-stream marketing sells products, second-rate marketing sells services, and first-rate marketing sells ideas! This is the description of marketing phenomenon, which is the same as any social phenomenon description! Correct, correct to completely useless!
Marketing is hierarchical. From the perspective of skills, the level must be high or low. But the truth is: the level is the level, no one is higher than anyone, in the face of people who need products, you can only sell products; in the face of people in need of services, you have to sell services; in the face of people in need of ideas, your When thinking is sold out, marketing is a firm way for consumers to think that they are right. Marketing has no skills at all!
This is actually very simple, as we often say: What kind of person is the friend around you, you decide what kind of person you are! For marketing: Consumers' buying habits determine your marketing methods! Skills can make you superior, the key is whether you can make, let consumers in front of you think the right thing!
Although there is no level of marketing, marketers actually have realms! The most typical description is: “Look at the mountain is the mountain, see the water is water; see the mountain is not the mountain, see the water is not water; see the mountain or the mountain, see the water or Water!†There is such a story about the mason: There is a man on a construction site and there are 3 masons working. He asks the mason: “What are you doing?†The first stone mason said: “I am doing something to raise my family! The second stonemason said: "I am doing the best stonemason!" The third stonemason said: "I am building a church!"
From the marketing point of view, the first stonecutter is to see mountains and mountains, see the water is the realm of water, called the stage of embroidery and embroidery. Whether it is a salesman, a marketing manager, or a marketing director and president, most of them are at this stage. No matter what level they are in, they are in this realm. In order to obtain applause for all their fur skills, they can only do one thing that will never be done - raise their families!
The second stonemason is to look at the mountains and not the mountains, to see that water is not a realm of water. It is called the internal and external cultivation phase. They are all outstanding performers. They have skills and they admire the skills that are most suitable for themselves. They must A trick that can defeat all the tricks, he wants to be the greatest salesman in the world, no matter what he sells, no matter who he faces! The third stonemason is to look at the mountains or the mountains, see the water or the realm of water, called no victory. There is a realm of strokes.
They themselves have no tricks, but in the face of different moves can be cracked, they are real marketers, skills for them, has become redundant burden!
If you really want to achieve a leap from sales to marketing, keep in mind that: marketing does not have any skills at all, and all successful marketing is the application of the most basic common sense.
In our real life, there are two kinds of people who do not use idioms and splendid rhetoric to persuade others, and only they do not use skills to confuse reality. They are old people and children, children do not use, they do not know the meaning of idioms. The elderly do not need because they have experience and feelings. They feel that they are too tired to speak in idioms!
Marketing is just like a social structure. There are layers! The most typical ones are: Three-stream marketing sells products, second-rate marketing sells services, and first-rate marketing sells ideas! This is the description of marketing phenomenon, which is the same as any social phenomenon description! Correct, correct to completely useless!
Marketing is hierarchical. From the perspective of skills, the level must be high or low. But the truth is: the level is the level, no one is higher than anyone, in the face of people who need products, you can only sell products; in the face of people in need of services, you have to sell services; in the face of people in need of ideas, your When thinking is sold out, marketing is a firm way for consumers to think that they are right. Marketing has no skills at all!
This is actually very simple, as we often say: What kind of person is the friend around you, you decide what kind of person you are! For marketing: Consumers' buying habits determine your marketing methods! Skills can make you superior, the key is whether you can make, let consumers in front of you think the right thing!
Although there is no level of marketing, marketers actually have realms! The most typical description is: “Look at the mountain is the mountain, see the water is water; see the mountain is not the mountain, see the water is not water; see the mountain or the mountain, see the water or Water!†There is such a story about the mason: There is a man on a construction site and there are 3 masons working. He asks the mason: “What are you doing?†The first stone mason said: “I am doing something to raise my family! The second stonemason said: "I am doing the best stonemason!" The third stonemason said: "I am building a church!"
From the marketing point of view, the first stonecutter is to see mountains and mountains, see the water is the realm of water, called the stage of embroidery and embroidery. Whether it is a salesman, a marketing manager, or a marketing director and president, most of them are at this stage. No matter what level they are in, they are in this realm. In order to obtain applause for all their fur skills, they can only do one thing that will never be done - raise their families!
The second stonemason is to look at the mountains and not the mountains, to see that water is not a realm of water. It is called the internal and external cultivation phase. They are all outstanding performers. They have skills and they admire the skills that are most suitable for themselves. They must A trick that can defeat all the tricks, he wants to be the greatest salesman in the world, no matter what he sells, no matter who he faces! The third stonemason is to look at the mountains or the mountains, see the water or the realm of water, called no victory. There is a realm of strokes.
They themselves have no tricks, but in the face of different moves can be cracked, they are real marketers, skills for them, has become redundant burden!
If you really want to achieve a leap from sales to marketing, keep in mind that: marketing does not have any skills at all, and all successful marketing is the application of the most basic common sense.
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