Since the beginning of this year, the domestic economic development has slowed down and the market is full of uncertainty, which has made furniture companies feel confused and worried about the market development of new products, the transformation and development of the company itself, and the future development direction of the industry. Therefore, at the end of the first half of the year, the Shenzhen Family Association held the “2015 Furniture Industry Market Situation Analysis Meeting†here.
The Shenzhen Furniture Industry Association 2015 Furniture Industry Market Analysis Conference was held at the Shenzhen Convention and Exhibition Center at 2 pm on July 27. President of Shenzhen Furniture Industry Association, Huang Huakun, President of Shenzhen Left and Right Furniture Co., Ltd., Hou Kepeng, Executive Chairman of Shenzhen Furniture Industry Association, Executive Chairman of Shenzhen Furniture Industry Association, and You Guozhong, Chairman of Shenzhen Renhao Furniture Development Co., Ltd. Xu Baiming, Dean of Shenzhen Furniture Research and Development Institute, Guan Yongkang, Vice President of Shenzhen Furniture Research and Development Institute, and nearly 500 people from the furniture manufacturing industry, furniture distributors, and circulation industry attended the conference. The executive director of the Shenzhen Furniture Industry Association and the chairman of Shenzhen Renhao Furniture Development Co., Ltd. You Guozhong served as the host of the conference.
This conference has in-depth discussions on the economic environment, the status quo of the furniture industry, brand development planning, and the impact of the development of the closely related real estate industry on the furniture industry, in the hope that it can worry for the companies present. Solve and guide the direction!
Xu Boming, Dean of Shenzhen Furniture Research and Development Institute, analyzed the status quo and the way out of the furniture industry in Shenzhen. From the current situation of the furniture industry, he has made an in-depth analysis of what is the root of the current status quo and where the future of the furniture industry is. He believes that enterprises should recognize the nature of the market and adapt to local conditions, and keep pace with the times. According to different market groups, different locations and different stages of development, different performances of consumer competitors must adopt corresponding strategies.
The development of an enterprise is inseparable from the big economic environment. As the helm of enterprise management, only the familiar environment of the enterprise can make long-term planning for enterprise development. Hou Kepeng, executive director of the Shenzhen Furniture Industry Association, gave a keynote speech on "The impact of the current and future economic environment on the Shenzhen furniture industry in the next three to five years."
He mainly made in-depth analysis from three issues, first, the current economic environment and the main reasons for China; second, the problems in the Shenzhen furniture industry; third, the shaping of the core competitiveness of the Shenzhen furniture industry.
Dean Guan Yongkang of Shenzhen Furniture R&D and Development Institute explained the impact of residential hardcover industrialization on furniture manufacturing and terminal retailing.
He inspired a "big home era", it solved the problem of individualization with a relatively systematic approach, solved the cost big data era with some big data concepts, and improved the utilization of our materials. Encourage the entrepreneurs here to actively develop the traditional retail channels, while actively exploring new sales channels such as residential hardcover channels, engineering customization channels, O2O channels, e-commerce projects, etc., to make the company's performance better and better.
Mr. Huang Huakun, President of the Shenzhen Furniture Industry Association, and Mr. Huang Huakun, the president of the furniture industry, made a keynote speech on the “Practice and Future Development Strategy of the Brand Road†from the perspective of the company. He believes that Shenzhen relies on design and innovation, quality and brand. Through the history of 29 years, he made an in-depth analysis on what is the brand, the positioning of the brand, and the appeal of the brand. Combine the current industry situation, combine the opportunities of the future, embrace the Internet, flexibly produce, meet the needs of different markets, build the Shenzhen brand advantage, and enhance the comprehensive strength of the Shenzhen home brand.
Through today's analysis meeting, these industry leaders bring more inspiration and thinking to everyone, and help the business. With new goals, new ideas, and new directions, Shenzhen furniture must be driven by two wheels to achieve the six extremes.
First, the two-wheel drive, from the internal aspect to the ultimate product. Second, to achieve the ultimate in quality. The third aspect should be the ultimate cost. This is part of the internal business. Now is the era of a multi-channel model. On the external front, the service system and marketing system are the ultimate, that is, the ultimate in the brand.
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