Abstract In March, the low-profile Korean Doosan Infracore Construction Co., Ltd. made a high-profile appearance in Beijing's “Water Cubeâ€. A new product and brand strategy conference was held as a party. Doosan China's new president An Xiyin was in many dealers. And the media in front of a big "show" a hand. He said:"...
In March, the low-profile Korean Doosan Infracore Construction Co., Ltd. made a high-profile appearance in Beijing's “Water Cubeâ€. A new product and brand strategy conference was held as a party. Doosan China’s new president An Xiyin was in many dealers and The media has a big "show" in front of it. He said: "When we do the right thing at the right time, we will spare no effort to seize the business opportunities brought by the two Chinese associations." To this end, An Xiyin gave his own reasons: Reason one: The two sessions of China have just closed, which makes Doosan see the direction of China's economic development.
This is also the first reason why An Xiyin chose to make a high-profile appearance at this moment. "From the two sessions of China, we have two important messages: First, China's economy must maintain sustained and stable development. Second, China must take the integration of urban and rural development. Road, urbanization construction has arrived. Economic development means the demand for resources, only mining mines can meet the demand for resources. China's mining is promising, and the potential of the machinery and equipment market is still huge. China's urbanization development Directions, let us be excited to see that the market demand for small wheeled excavators will increase. Only with China's economic development, Doosan can maintain sustainable development in China."
Reason 2: Doosan Corporation has fully prepared for the business opportunities brought about by the new era of China's economic development.
An Xiyin said: "Doosan has been studying the trend of China's economic development and made judgments, and has developed new products to adapt to China's urbanization. Doosan is a rich and sound manufacturer of products in the industry. In the field of wheeled mini excavators, Doosan products have a 45% market share in Korea. 30% of our production will be supplied to the Chinese market, especially our wheeled mini excavators will contribute to China's urbanization. It will bring rich profits to Doosan.†At the launch of the new product and brand strategy conference, you can see 42 tons and 50 tons of new products displayed by Doosan for mining and mining. The mini excavator is greatly praised, and its portability, practicality and fashion are impressive.
Reason 3: China's development surprised him, and the new official has to take on new actions.
An Xiyin said: "In 1995, when I first came to China for a short business trip, when I met with the head of Shanghai Pudong District, he invited Doosan to invest. At that time, Pudong had just started and could not see the prospect. In 2009, when I was When I went to Pudong for the second time, I felt that Pudong had changed dramatically. This is my third time in China. After I became the president of China, I went to Anhui, Jiangsu, Zhejiang, Guangxi, and Sichuan. It makes me feel that there is an invisible force that is driving the development of China. This kind of power also inspires my energy."
Reason 4: In the face of the challenges of the same industry, we need to shape the brand
An Xi Yin gave his fourth reason. He admits that although the Chinese market is large, both local and multinational companies are competing for market share and have their own advantages. He said with confidence: "The purpose of branding is to let our customers not know us and let our customers know us constantly. My goal in China is to fight for Doosan's market in various product lines. The occupancy rate reached the first place."
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