China's videoconferencing market originated from the SARS incident in 2003, after which the Chinese videoconferencing market grew rapidly at a rate of 20% per year. In the past two years, driven mainly by the comprehensive development of second- and third-tier cities, the growth rate of China's videoconferencing market has been accelerating and shows some new features and trends, mainly in the following four aspects:
First, government-level and enterprise-level users are the main driving force in the videoconferencing market. For a long time, government procurement and users of monopoly industries such as finance, energy, and telecommunications have been the main driving force in the video conference market in China. These users have many branches and centralized decision-making power, which determines that their video conferencing system procurement has a large amount of one-time purchases, high requirements on product safety and stability, and generally adopts self-built network systems. After many years in these industries, With development, the market has basically stabilized.
Second, the market potential of SMEs is huge. There are about 11 million small and medium-sized enterprises in China. Rapid communication and improvement of efficiency are also being considered by more and more companies as important factors for the survival and development of enterprises. In this context, SMEs have become a new hot spot for stimulating the growth of the videoconferencing market. Different from the monopoly industry users, SMEs have the characteristics of low capital resources, lack of professional and technical personnel, and low frequency of conferences. Therefore, it is impossible to invest a lot of money in the purchase of video conferencing equipment. The hosting and leasing model will be the SME video conference market. The main operating model.
Third, the function tends to converge with other businesses. With the development of video technology, the needs of users are becoming more and more abundant. It is required that video conferencing systems not only provide video transmission, but also provide integrated multimedia solutions for video, audio, graphics, and data. The system will not only use audio and participant images as the medium of communication, but also integrate the company's existing business processes and better complete the collaboration among participants through various means.
Fourth, the network HD products have made breakthrough progress. Last year and this year were the "high-definition first year", benefiting from factors such as mature products, lower prices, and compatibility of peripheral devices. Large-scale commercialization appeared. With the industry players rushing high-definition products to the front desk and becoming the company's marketing focus, the future In 3-5 years, the market for digital high-definition video conferencing products will achieve breakthrough growth.
In recent years, the videoconferencing market has developed rapidly. Many traditional security equipment manufacturers have begun to enter the videoconferencing system market by providing high-definition network cameras. We found through investigation that the current major brands of video conferencing system equipment providers in the Chinese market include: Polycom, H3C, DVN, Kodak, Warburg, Rufford, Ted, Aethra, Sony, and ZTE. , Huawei, Hewlett-Packard, Wellcome, China Pacific Video and other companies.
From the product price point of view, 37% of the video conferencing system's price per set is between 5-10 million, 22% of the video conferencing system's price per set is between 3-5 million, in addition, 2-3 million / Each set and 1-2 million per videoconferencing system accounted for 16% and 21%. The price of high-end video conferencing systems with more than 100,000 per set accounted for less than 5%.
The tide of the acquisition boom in the market was affected by multiple factors in 2011. The Chinese economy is faced with a large deceleration of development and a slowdown in investment. However, under the guidance of the government’s macroeconomic regulation and expansion of government spending, the videoconferencing market continues to maintain its growth momentum. The growth rate began to slow down. The data shows that the overall market size of China's video conference in 2011 reached 4.2 billion yuan, an increase of 6.7% compared with 2010, and the growth rate has dropped significantly. At present, the major manufacturers in the videoconferencing market in China are videoconferencing vendors that use hardware as the main product. Among them, Polycom occupied more than 30% of the market share, becoming the absolute leader of the market.
After experiencing the wave of mergers and acquisitions of video conferences in 2010, the video industry giants of the IT industry have seen the classic case of Cisco's acquisition of Tandberg, HP's acquisition of Huawei, and Logitech's acquisition of LifeSize. Of course, they have formed certain standards for security cross-border professional manufacturers and network equipment manufacturers. influences.
Security cross-border professional manufacturers are mainly represented by Polycom, Devi Video, Keda, and Warburg, and are specialized in the development and sales of video communication products and numerous software videoconferencing companies. Such manufacturers have high professional accumulation in the video field and have considerable industry awareness. In particular, Polycom, after years of operating and accumulating in the Chinese market, formed a series of products targeted for the Chinese market and a reasonable distribution of market channels, and has a considerable depth. It has already enjoyed a high reputation in China and became the premier video conferencing market. Manufacturers. From the perspective of the market structure in 2011, although security and cross-border professional manufacturers led by Polycom and Divide Video were impacted by the newly formed international giants' competitive forces after the acquisition and integration, the leadership positions of Polycom and Divided Video in the Chinese market remained stable. However, other security cross-border professional manufacturers will also be subject to greater impact.
Network equipment manufacturers are mainly based on Sony, Logitech after the acquisition of LiTV high-definition, but also began to get involved in the field of video conferencing, the formation of Logitech and Sony represented the IT digital manufacturers group. Sony and Logitech have considerable advantages in high-definition video and other terminal supporting areas. Sony also has a certain level of technology in image processing. However, in general, the channels of such manufacturers are mainly concentrated in the distribution of IT digital products. The chemical industry does not have channel advantages. In the videoconferencing market dominated by channel competition, such manufacturers do not have an advantage.
With the finalization of HP’s acquisition of Hua San, comprehensive IT equipment manufacturers will also enter the videoconferencing field. Hua San’s long-term top 10 position in China’s videoconferencing market has a certain degree of market awareness. With the completion of its acquisition by HP, Hewlett-Packard's strategic layout and corporate positioning for Huasan Videoconferencing products will directly affect the impact of China Three in the field of videoconferencing, and even form a certain influence on the competitive landscape of China's videoconferencing.
After a series of merger cases, the videoconferencing market has also formed a new competitive landscape. Domestic manufacturers will face greater market pressure. In terms of international vendors, Cisco, after acquiring Tandberg, will have the opportunity to challenge Polycom’s absolute leadership. .
Video Surveillance Video Conferencing Security Engineers In network video surveillance projects, users are often asked: Can a video surveillance system be used as a videoconferencing system? Although after adding voice intercom, video surveillance can realize the functions of a simple videoconferencing system. However, although both systems belong to the same field of audio and video applications, there are many similarities, but the two are still very different. Although there are many similarities, there are also some devices in the market that can be used as both videoconferencing and video surveillance. However, the two are still two different systems. The differences are:
1, the application is different. The role of videoconferencing is to meet the needs of companies or companies to conduct meetings in different places; video surveillance is to monitor real-time conditions for the purpose of ensuring security. The main function of the video conference system is conference, training, and emergency command and dispatch. The main function of the security monitoring system is security protection. Although the roles of the two are different, the two can be organically integrated through the gateway. This way, the emergency command and dispatch can only be used to schedule the limitations of conference room images. It can also schedule monitoring images such as the bayonet.
2, different equipment. Videoconferencing endpoints must have video and voice collection systems, and integrate network components that directly transmit audio and video over the network without requiring storage. The video surveillance system contains more devices, audio acquisition is not necessary, and the storage part is a very important part of the video surveillance system.
3, different functions. In addition to real-time video display and audio synchronization, videoconferencing also includes voting statistics and display functions, data transmission functions, such as the ability to transmit a PPT speech for a meeting to display and other functions. The video surveillance system needs to perform video storage, alarm processing, motion detection, video playback, and other functions while transmitting video in real time.
4, different settings. The videoconferencing equipment is deployed in a conference room with better conditions. Surveillance system equipment, especially cameras, will have a wide range of applications.
5, the cost is different. A good point of video conferencing terminals are tensed in the million online, the main control management center is up to more than 100,000, the equipment prices are much higher than the video surveillance system equipment.
From the point of view of the maximum image resolution, more than 39% of video conferencing systems use 1024 x 768 resolution, while 24% of video conferencing systems use 1280 x 1024 resolution, while the proportion of video conferencing systems with 704 x 576 resolution accounts for It is 19%. The proportion of lower resolution videoconferencing systems is less than 20%. This shows that the development of HD resolution is the mainstream of video conferencing systems.
The spring of the video conferencing system market is approaching the market scale of 3.36 billion RMB in 2010, making the video conferencing equipment market in China particularly attractive. The data shows that from 2003 to 2011, this market has always maintained a growth rate of more than 20%. High-definition, unified communications... These once-impressive product concepts are being applied in more and more government agencies and enterprises, and will also subvert the traditional video application model.
In fact, video conferencing systems are no longer simply used for meetings. Unified communications platforms based on videoconferencing systems are changing the world in ways that people would never expect. The integrated call function for data, text, audio and video, unprecedented security and compatibility, allows people to carry out unified communications at any time on a single platform. This not only means that communication truly realizes “the world is closerâ€, but also saves a lot of travel expenses and time costs for enterprises and government customers.
With the evolution of high-definition technologies and unified communications technologies, industry applications based on videoconferencing system platforms are also undergoing fission of “segmentationâ€. According to CCID data, government and corporate videoconferencing markets and high-definition videoconferencing markets are the three major segments of the domestic videoconferencing market. In these market segments, applications such as remote business meetings, project collaboration, government administrative meetings, distance education training, and telemedicine are also becoming increasingly mature.
The mainstream video conferencing system nowadays meets the requirements of government and enterprise for confidentiality, security, stability, and scalability. At the same time, the high-definition video conferencing system has promoted the improvement of management levels and helped enterprises accelerate the internal decision-making process. Respond to the market. At present, many companies are promoting the conference video system to all member companies, and deploy different software and hardware according to the needs of different industries, so that all members can make the best use of the video conferencing system.
In 2011, advances in videoconferencing technology and lower prices have made it possible for the domestic high-definition videoconferencing system to be widely used. Video conferencing systems in the government, finance, and power industries are being upgraded in the high-definition direction. At the same time, video terminals are also rapidly expanding to the basic organizations of enterprises and governments. At present, China has become one of the largest and fastest-growing regions in the global videoconferencing market. According to statistics, in the past two years China and Japan have occupied 70% of the videoconferencing market in the Asia-Pacific region, and China’s market size in 2010 has increased by 22% compared with 2009. We have maintained an annual growth rate of more than 20% since 2003.
At the market feast of this video conference, telecom operators, telecom equipment vendors, software vendors, and integrators have “aligned†to form an industrial chain and provide a variety of video conferencing system products and services to enable people on any network, any media, Any device, any protocol, can communicate and communicate anytime, anywhere.
Conclusion In the next few years, the development speed of videoconferencing in China will continue to be noticeable, as a new generation of videoconferencing systems represented by high-definition network can provide more advanced services for customers, and the market demand will continue to be great. As part of the unified communications solution, more and more video conferencing and video solutions will infiltrate the SME market, which will promote the growth of video conferencing technology sales.
Currently, vendors are working hard to solve problems in the security, firewall stability, and service quality of video communications between multiple locations, thereby simplifying more important internal communications. In addition, suppliers and users are working diligently to explore the potential of video conferencing applications in vertical markets such as management and health to make them more widely used. Both of these factors can expand the potential target market for videoconferencing and attract more videoconferencing customers. â€
First, government-level and enterprise-level users are the main driving force in the videoconferencing market. For a long time, government procurement and users of monopoly industries such as finance, energy, and telecommunications have been the main driving force in the video conference market in China. These users have many branches and centralized decision-making power, which determines that their video conferencing system procurement has a large amount of one-time purchases, high requirements on product safety and stability, and generally adopts self-built network systems. After many years in these industries, With development, the market has basically stabilized.
Second, the market potential of SMEs is huge. There are about 11 million small and medium-sized enterprises in China. Rapid communication and improvement of efficiency are also being considered by more and more companies as important factors for the survival and development of enterprises. In this context, SMEs have become a new hot spot for stimulating the growth of the videoconferencing market. Different from the monopoly industry users, SMEs have the characteristics of low capital resources, lack of professional and technical personnel, and low frequency of conferences. Therefore, it is impossible to invest a lot of money in the purchase of video conferencing equipment. The hosting and leasing model will be the SME video conference market. The main operating model.
Third, the function tends to converge with other businesses. With the development of video technology, the needs of users are becoming more and more abundant. It is required that video conferencing systems not only provide video transmission, but also provide integrated multimedia solutions for video, audio, graphics, and data. The system will not only use audio and participant images as the medium of communication, but also integrate the company's existing business processes and better complete the collaboration among participants through various means.
Fourth, the network HD products have made breakthrough progress. Last year and this year were the "high-definition first year", benefiting from factors such as mature products, lower prices, and compatibility of peripheral devices. Large-scale commercialization appeared. With the industry players rushing high-definition products to the front desk and becoming the company's marketing focus, the future In 3-5 years, the market for digital high-definition video conferencing products will achieve breakthrough growth.
In recent years, the videoconferencing market has developed rapidly. Many traditional security equipment manufacturers have begun to enter the videoconferencing system market by providing high-definition network cameras. We found through investigation that the current major brands of video conferencing system equipment providers in the Chinese market include: Polycom, H3C, DVN, Kodak, Warburg, Rufford, Ted, Aethra, Sony, and ZTE. , Huawei, Hewlett-Packard, Wellcome, China Pacific Video and other companies.
From the product price point of view, 37% of the video conferencing system's price per set is between 5-10 million, 22% of the video conferencing system's price per set is between 3-5 million, in addition, 2-3 million / Each set and 1-2 million per videoconferencing system accounted for 16% and 21%. The price of high-end video conferencing systems with more than 100,000 per set accounted for less than 5%.
The tide of the acquisition boom in the market was affected by multiple factors in 2011. The Chinese economy is faced with a large deceleration of development and a slowdown in investment. However, under the guidance of the government’s macroeconomic regulation and expansion of government spending, the videoconferencing market continues to maintain its growth momentum. The growth rate began to slow down. The data shows that the overall market size of China's video conference in 2011 reached 4.2 billion yuan, an increase of 6.7% compared with 2010, and the growth rate has dropped significantly. At present, the major manufacturers in the videoconferencing market in China are videoconferencing vendors that use hardware as the main product. Among them, Polycom occupied more than 30% of the market share, becoming the absolute leader of the market.
After experiencing the wave of mergers and acquisitions of video conferences in 2010, the video industry giants of the IT industry have seen the classic case of Cisco's acquisition of Tandberg, HP's acquisition of Huawei, and Logitech's acquisition of LifeSize. Of course, they have formed certain standards for security cross-border professional manufacturers and network equipment manufacturers. influences.
Security cross-border professional manufacturers are mainly represented by Polycom, Devi Video, Keda, and Warburg, and are specialized in the development and sales of video communication products and numerous software videoconferencing companies. Such manufacturers have high professional accumulation in the video field and have considerable industry awareness. In particular, Polycom, after years of operating and accumulating in the Chinese market, formed a series of products targeted for the Chinese market and a reasonable distribution of market channels, and has a considerable depth. It has already enjoyed a high reputation in China and became the premier video conferencing market. Manufacturers. From the perspective of the market structure in 2011, although security and cross-border professional manufacturers led by Polycom and Divide Video were impacted by the newly formed international giants' competitive forces after the acquisition and integration, the leadership positions of Polycom and Divided Video in the Chinese market remained stable. However, other security cross-border professional manufacturers will also be subject to greater impact.
Network equipment manufacturers are mainly based on Sony, Logitech after the acquisition of LiTV high-definition, but also began to get involved in the field of video conferencing, the formation of Logitech and Sony represented the IT digital manufacturers group. Sony and Logitech have considerable advantages in high-definition video and other terminal supporting areas. Sony also has a certain level of technology in image processing. However, in general, the channels of such manufacturers are mainly concentrated in the distribution of IT digital products. The chemical industry does not have channel advantages. In the videoconferencing market dominated by channel competition, such manufacturers do not have an advantage.
With the finalization of HP’s acquisition of Hua San, comprehensive IT equipment manufacturers will also enter the videoconferencing field. Hua San’s long-term top 10 position in China’s videoconferencing market has a certain degree of market awareness. With the completion of its acquisition by HP, Hewlett-Packard's strategic layout and corporate positioning for Huasan Videoconferencing products will directly affect the impact of China Three in the field of videoconferencing, and even form a certain influence on the competitive landscape of China's videoconferencing.
After a series of merger cases, the videoconferencing market has also formed a new competitive landscape. Domestic manufacturers will face greater market pressure. In terms of international vendors, Cisco, after acquiring Tandberg, will have the opportunity to challenge Polycom’s absolute leadership. .
Video Surveillance Video Conferencing Security Engineers In network video surveillance projects, users are often asked: Can a video surveillance system be used as a videoconferencing system? Although after adding voice intercom, video surveillance can realize the functions of a simple videoconferencing system. However, although both systems belong to the same field of audio and video applications, there are many similarities, but the two are still very different. Although there are many similarities, there are also some devices in the market that can be used as both videoconferencing and video surveillance. However, the two are still two different systems. The differences are:
1, the application is different. The role of videoconferencing is to meet the needs of companies or companies to conduct meetings in different places; video surveillance is to monitor real-time conditions for the purpose of ensuring security. The main function of the video conference system is conference, training, and emergency command and dispatch. The main function of the security monitoring system is security protection. Although the roles of the two are different, the two can be organically integrated through the gateway. This way, the emergency command and dispatch can only be used to schedule the limitations of conference room images. It can also schedule monitoring images such as the bayonet.
2, different equipment. Videoconferencing endpoints must have video and voice collection systems, and integrate network components that directly transmit audio and video over the network without requiring storage. The video surveillance system contains more devices, audio acquisition is not necessary, and the storage part is a very important part of the video surveillance system.
3, different functions. In addition to real-time video display and audio synchronization, videoconferencing also includes voting statistics and display functions, data transmission functions, such as the ability to transmit a PPT speech for a meeting to display and other functions. The video surveillance system needs to perform video storage, alarm processing, motion detection, video playback, and other functions while transmitting video in real time.
4, different settings. The videoconferencing equipment is deployed in a conference room with better conditions. Surveillance system equipment, especially cameras, will have a wide range of applications.
5, the cost is different. A good point of video conferencing terminals are tensed in the million online, the main control management center is up to more than 100,000, the equipment prices are much higher than the video surveillance system equipment.
From the point of view of the maximum image resolution, more than 39% of video conferencing systems use 1024 x 768 resolution, while 24% of video conferencing systems use 1280 x 1024 resolution, while the proportion of video conferencing systems with 704 x 576 resolution accounts for It is 19%. The proportion of lower resolution videoconferencing systems is less than 20%. This shows that the development of HD resolution is the mainstream of video conferencing systems.
The spring of the video conferencing system market is approaching the market scale of 3.36 billion RMB in 2010, making the video conferencing equipment market in China particularly attractive. The data shows that from 2003 to 2011, this market has always maintained a growth rate of more than 20%. High-definition, unified communications... These once-impressive product concepts are being applied in more and more government agencies and enterprises, and will also subvert the traditional video application model.
In fact, video conferencing systems are no longer simply used for meetings. Unified communications platforms based on videoconferencing systems are changing the world in ways that people would never expect. The integrated call function for data, text, audio and video, unprecedented security and compatibility, allows people to carry out unified communications at any time on a single platform. This not only means that communication truly realizes “the world is closerâ€, but also saves a lot of travel expenses and time costs for enterprises and government customers.
With the evolution of high-definition technologies and unified communications technologies, industry applications based on videoconferencing system platforms are also undergoing fission of “segmentationâ€. According to CCID data, government and corporate videoconferencing markets and high-definition videoconferencing markets are the three major segments of the domestic videoconferencing market. In these market segments, applications such as remote business meetings, project collaboration, government administrative meetings, distance education training, and telemedicine are also becoming increasingly mature.
The mainstream video conferencing system nowadays meets the requirements of government and enterprise for confidentiality, security, stability, and scalability. At the same time, the high-definition video conferencing system has promoted the improvement of management levels and helped enterprises accelerate the internal decision-making process. Respond to the market. At present, many companies are promoting the conference video system to all member companies, and deploy different software and hardware according to the needs of different industries, so that all members can make the best use of the video conferencing system.
In 2011, advances in videoconferencing technology and lower prices have made it possible for the domestic high-definition videoconferencing system to be widely used. Video conferencing systems in the government, finance, and power industries are being upgraded in the high-definition direction. At the same time, video terminals are also rapidly expanding to the basic organizations of enterprises and governments. At present, China has become one of the largest and fastest-growing regions in the global videoconferencing market. According to statistics, in the past two years China and Japan have occupied 70% of the videoconferencing market in the Asia-Pacific region, and China’s market size in 2010 has increased by 22% compared with 2009. We have maintained an annual growth rate of more than 20% since 2003.
At the market feast of this video conference, telecom operators, telecom equipment vendors, software vendors, and integrators have “aligned†to form an industrial chain and provide a variety of video conferencing system products and services to enable people on any network, any media, Any device, any protocol, can communicate and communicate anytime, anywhere.
Conclusion In the next few years, the development speed of videoconferencing in China will continue to be noticeable, as a new generation of videoconferencing systems represented by high-definition network can provide more advanced services for customers, and the market demand will continue to be great. As part of the unified communications solution, more and more video conferencing and video solutions will infiltrate the SME market, which will promote the growth of video conferencing technology sales.
Currently, vendors are working hard to solve problems in the security, firewall stability, and service quality of video communications between multiple locations, thereby simplifying more important internal communications. In addition, suppliers and users are working diligently to explore the potential of video conferencing applications in vertical markets such as management and health to make them more widely used. Both of these factors can expand the potential target market for videoconferencing and attract more videoconferencing customers. â€
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