Wall-hung boilers are commonly seen in the Chinese market as foreign brands such as Germany and Italy. In recent years, foreign brands have also gradually opened their own factories in China, occupying an unassailable strength in the Chinese market, and are known for their small and medium sized squirrel brand gas wall in China. Furnace is recognized by the industry as the leader in Chinese boilers. Following up on the success of big companies, how will the boiler companies achieve the "Pan" counterattack and successfully surpass the industry-recognized "Gao Fu Shuai"?
A truly good brand of gas boilers comes from two aspects: one is the quality of the product and the other is the service of the product. According to statistics, the reason why a German brand can successfully occupy more than 50% of the global market share is because of the quality and service brand line.
Household heating is the best choice for product quality or core competitiveness
The status quo in China’s society determines that the current heating needs are flexible and autonomous household heating. At present, gas wall-mounted boiler heating products are the most suitable modern lifestyle for household heating, not only meeting the heating needs of different groups of people, but also satisfying different residential needs. Gas-fired wall-hung boiler heating is an important energy for household heating.
Wall-hung boiler companies want to go far in the industry than others, they must have enough confidence in their products, technology. Sugiura’s person in charge once told the author that their boiler products first served their loved ones, and that the design of each boiler product produced by the staff was based on the tenet of “users are relativesâ€. Sugiura boiler products are recognized by the industry. To make progress, boiler companies must constantly spur their team's innovation and develop new technologies. Only by having core competence can they become the industry leader. Only under the protection of new technologies can they become the general winner on the market.
Product quality is the foundation Service is the key
At present, no matter how good the boilers produced by the company are, if they do not have the backing of a good after-sales service team, they will not be able to become a good brand. At present, China's gas heating water heater market must establish a brand: "Product quality is the foundation, after-sales service is the key."
Boao's wall-hung boiler products focus on research and development of new technologies. The boiler structure has been painstakingly applied. Breaking down parts and components makes wall-hung boilers easy to repair and repair. It can be seen that they are making heart-to-hearth boilers, not only considering furnace production. Considering long-term maintenance and after-sales service. When users face the choice, they can feel the warmth of the details of the manufacturers.
Corporate marketing model will transform traditional marketing data marketing
Since they were born in rivers and lakes, it was impossible for them to ignore the rivers and lakes, and they must not ignore the rules of the rivers and lakes. Many people on the rivers and lakes of fireplaces are looking for shortcuts to compete with their opponents in a price war, but often the position of the industry leader does not rely on price wars. "Fighting" is the next step, but the company's product technology and after-sales service reputation has won a good reputation in the industry, in order to truly overcome the opponent's strength, sit firmly in the industry leader position.
Wine is also afraid of a deep alley, influential companies in the industry, no less effort in brand marketing. Chen Qun, general manager of Zhongshan Yushun Thermal Energy Technology Equipment Co., Ltd., said that at present in China's entire boiler industry, the development of data marketing is not mature, and most people still run businesses based on the original sales concept, such as marketing. , telephone marketing, etc. However, according to authoritative statistics, 47% of the company's growth comes from data marketing. Therefore, if the entire boiler industry enters the era of data marketing, it will not only bring high profits to the company, it will also make the whole wall hanging. Furnace industry develops better.
Huang Xinping, general manager of Zhejiang Ruyi Technology Co., Ltd. stated that the gas boiler industry report is based on digital graphics. It shows the development status of the industry as a whole and the market trend. Although it looks simple, it contains a very large amount of information. abundant. Although data marketing is currently in its infancy, it is believed that with the birth of this book, data marketing will become a major feature of the entire boiler industry in the future.
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