International market analysis and forecasting
TFT-LCD (Color Thin Film Transistor Liquid Crystal Display) is mainly used in computers, video terminals, communications and instrumentation industries. The main application areas are notebook computers, desktop computer monitors, workstations, industrial monitors, global positioning system (GPS), personal data processing, game consoles, video phones, portable VCDs, DVDs and other portable devices.
From the second quarter of 1996 to the end of the year, the global FTF industry entered a relatively stagnant period. The reason is not that the market demand is insufficient, but because:
1. The price of TFT products is still relatively high compared to CRT, and it is difficult to be accepted by the largest market for families, individuals and SMEs.
2. The user is psychologically at the time of mainstream products (l0.4 inches) Â
VGA) is not satisfied, and 11-inch and above products are obsolete due to the immature production technology and low production capacity.
3. The investment of TFT manufacturers in the early stage made the production capacity have a slight excess illusion relative to the market demand at that time.
4. Japanese companies, due to their majority of production capacity, are reluctant to lower their profit margins and cause de facto price barriers.
Since 1997, due to the second-generation production lines of South Korea's Samsung, Hyundai, LG and other companies have been put into production, breaking the monopoly market and controlling prices in Japan, the price of TFT has been rationally positioned, and the expansion of production capacity has stimulated. The rapid increase in TFT applications in downstream products, especially laptops, has brought the TFT industry into a relatively short-lived period of rapid development. The market capacity has expanded dramatically and the grades of mainstream products have increased rapidly. 11.3 inches, 12. The l-inch TFT became the high-end configuration of the laptop at that time, and it was replaced by a higher-end product. At the same time, Japanese and Korean companies quickly followed up and expanded production lines, which once again ushered in a platform-type stagnation phase consistent with the development of the global semiconductor industry. This phase lasted from 1997 to July 1998.
In the second half of 1998, the performance and price ratio of TFTs have reached a point that can be as long as CRT. At the same time, the small and medium-sized TFT market, which was slow to grow, has never been seen due to the rapid expansion of consumer electronics applications. Growth, part of the original response was attributed to the development of personal portable information terminals and GPS caused by the maturity of INTERNET technology, as well as industries such as videophones and game consoles. The TFT industry has ushered in the long-awaited third phase of rapid development. The TFT industry has replaced the fast-growing DRAM (semiconductor memory) industry as the most dazzling star in the semiconductor industry. In particular, the East Asian economic crisis has curbed the blind follow-up of countries including Japan, South Korea and Southeast Asia, which has made the increase in TFT production capacity unable to keep up with the rapid expansion of market demand, thus avoiding the abnormal price competition in the previous two developments. The industry can be said to have finally moved to the right path of sound development.
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