Security Doors seldom pay attention to what locks are on their doors. As the saying goes, "A key opens a lock." It not only refers to the uniqueness between the key and the lock, but also shows the security and importance of the lock. However, in the modern home life, there are few users who can talk about the name of the locks. It is easy to talk about the names of the locks and it is only about the price.
The staff of several decoration companies in the city all talked about the fact that consumers are most concerned about the choice of materials during the home improvement process. The hardware is taps, hinges, and finally the door locks.
The reason why the lock purchase only focuses on the price and appears this phenomenon is because the consumer is not aware of the importance of the door attachment, so few people care about it. The price of home locks on the market is now around 200 yuan, because it is an interior door lock, and there is a strict requirement like home security doors. 50% of consumers will choose mid- to low-end products under 70 yuan, 30% of consumers will choose about 120 yuan locks, only less than 20% of consumers choose high-end products with a unit price of more than 150 yuan. Many consumers buy locks on the building materials market, most of them rely on the feelings, and care more about whether the style of the locks is coordinated with their own doors. Few people pay attention to the brand and origin of the locks.
Weak brand awareness At present, Shenyang lock dealers have many agency brands, such as Guangdong firm locks, Guangdong Hengfeng locks, Shanghai Taihao locks, Zhejiang Kangju locks, Zhejiang copper casket locks, Guangdong Risheng Hardware, Zhejiang Pest Hardware, etc. For most consumers, it is still unfamiliar, but because these brands are weaker than domestic brands in terms of propaganda and energy input, they can only “catch food†in the low-end market.
Because of thin profits, the company's brand awareness has deteriorated. Many lock makers in developed countries have embarked on the road of product matching and serialization. However, many domestic companies don't believe that the lock industry can make a lot of money. Naturally, they are unwilling to invest more energy and can maintain the status quo.
On a large scale, many enterprises tend to take into account the immediate interests and neglect the long-term development. It is impossible to win international competition before they have strong power to formulate rules that are beneficial to them.
The staff of several decoration companies in the city all talked about the fact that consumers are most concerned about the choice of materials during the home improvement process. The hardware is taps, hinges, and finally the door locks.
The reason why the lock purchase only focuses on the price and appears this phenomenon is because the consumer is not aware of the importance of the door attachment, so few people care about it. The price of home locks on the market is now around 200 yuan, because it is an interior door lock, and there is a strict requirement like home security doors. 50% of consumers will choose mid- to low-end products under 70 yuan, 30% of consumers will choose about 120 yuan locks, only less than 20% of consumers choose high-end products with a unit price of more than 150 yuan. Many consumers buy locks on the building materials market, most of them rely on the feelings, and care more about whether the style of the locks is coordinated with their own doors. Few people pay attention to the brand and origin of the locks.
Weak brand awareness At present, Shenyang lock dealers have many agency brands, such as Guangdong firm locks, Guangdong Hengfeng locks, Shanghai Taihao locks, Zhejiang Kangju locks, Zhejiang copper casket locks, Guangdong Risheng Hardware, Zhejiang Pest Hardware, etc. For most consumers, it is still unfamiliar, but because these brands are weaker than domestic brands in terms of propaganda and energy input, they can only “catch food†in the low-end market.
Because of thin profits, the company's brand awareness has deteriorated. Many lock makers in developed countries have embarked on the road of product matching and serialization. However, many domestic companies don't believe that the lock industry can make a lot of money. Naturally, they are unwilling to invest more energy and can maintain the status quo.
On a large scale, many enterprises tend to take into account the immediate interests and neglect the long-term development. It is impossible to win international competition before they have strong power to formulate rules that are beneficial to them.
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