Industry wind vane: Focus on the first half of 2014 machine tool exhibition

Abstract In the middle of the year, CCMT2014, DMC2014, CIMES2014 and other machine tool industry exhibitions have come to a close, and the world's leading machine tool companies and representatives gathered at the exhibition. Take CIMES2014 as an example, according to the organizer China...
In the middle of the year, CCMT 2014, DMC 2014, CIMES 2014 and other machine tool industry exhibitions have come to a close, and the world's leading machine tool companies and representatives gathered at the exhibition.

Taking CIMES 2014 as an example, according to the organizers of China National Machinery Industry Corporation, China Machine Tool Corporation and Reed Exhibitions, CIMES 2014 has an exhibition area of ​​120,000 square meters and more than 1,000 exhibitors from the United States, Germany, Italy, the United Kingdom, and France. , Switzerland, Japan, South Korea, Spain, the Czech Republic and other 28 countries and regions. In addition, a number of outstanding domestic and foreign machine tool companies such as Shenyang Machine Tool, Qinchuan Development, Beijing Machine Tool Research Institute, Haliang, Shenyang Xinsong, DMG MORI, Haas, EMAG, TRUMPF and Tiantian participated in the exhibition. At the same time, the exhibition also attracted professional visitors and buyers from major user industries such as aerospace, aviation, weapons, automobiles, motorcycles, medical, marine, energy, textile machinery, home appliances, packaging machinery.

To some extent, these machine tool industry trade shows are a market that provides a platform for face-to-face communication and communication for manufacturers, distributors and users. The exhibition site also provides opportunities for exhibitors and visitors to conduct market research. Through the information channels and networks provided by the exhibition, they can directly communicate with target customers in a short period of time, send product information to customers, and obtain timely feedback from users. At the same time, the marketing model of the exhibition also has its drawbacks. Due to the constraints of the venue, the exchanges between exhibitors and customers are not deep enough, and often require further communication after the meeting. In addition, the participation fee is high, exhibitors must prepare in advance for the exhibition, and invest heavily in manpower, material resources, financial resources, etc. If the exhibition promotion is not in place, the professional audience is less, which will directly affect the enthusiasm and enthusiasm of the exhibitors.

The reporter visited some exhibitors at the exhibition site. Due to the limitation of the booth area, exhibitors focused on the selection of exhibits. According to Jiang Yufeng, chief engineer of Precision Bearing Co., Ltd. of Luoyang Axis Technology Co., Ltd.: “In the first half of 2014, Axis Research participated in Shenzhen International Machinery Industry Exhibition, Shanghai International Industrial Robotics and Assembly and Transmission Technology Exhibition, Shanghai SNEC Solar Photovoltaic Exhibition, China International Machine Tool Exhibition, etc. The difference in the exhibition is mainly reflected in the different industries faced by exhibitors, and the products promoted by the company are different. Because Axis Technology has a wide variety of products, involving different industries and different fields, it is different. At the exhibition, Axis Research Technology has targeted the corresponding products and achieved a targeted goal."

The reporter learned from Dr. Johannes Heidehan (China) Co., Ltd. (hereinafter referred to as “Heidehan”): HEIDENHAIN participated in CCMT 2014, DMC 2014 and CIMES 2014, among which CCMT 2014 and CIMES 2014 focused on machine tool manufacturers. It has made extensive exchanges with high-end customers such as aerospace, and DMC 2014 has made HEIDENHAIN more in-depth contact with the final customers of the mold industry.

Speaking of the development of the exhibition in recent years, the head of HEIDENHAIN told reporters: "Over the past few years, we are delighted to see that domestic machine tool manufacturers are steadily moving towards high-end products. CCMT 2014 is equipped with HEIDENHAIN. The CNC system and the grating ruler are Dalian Machine Tool, Nantong Technology and Dalian Third Base. The two machine tools exhibited at the third base of Dalian on CIMES 2014 are equipped with HEIDENHAIN inc 530 CNC system and grating ruler."

Increased automation and robot exhibitors

Machine tool automation is the foundation of modern manufacturing automation. The development of modern control theory, electronic technology, computer technology, information technology, network and communication technology pushes machine tool automation to a higher level and provides digital factory and unmanned manufacturing. A solid equipment base.

Modern CNC machine tool automation featuring digital control, with motion track control, ATC, APC, monitoring and compensation of machining process (temperature, center of gravity, cutting force, vibration, deformation, etc.), tool management and online inspection, on-line measurement of workpiece , the transmission of workpieces, automatic loading and unloading, from the single machine to the flexible manufacturing unit to the automatic production line control and network control and other automatic control functions, and continue to deepen development. In these exhibits, you can fully appreciate the huge efficiency and benefits brought by the mechatronics automatic technology.

At CCMT 2014, the joint robots of the joint robots of FANUC, KUKA, Eston, and KONC and various machining centers, as well as the number of automatic production lines consisting of truss robots. Domestically produced robots such as Dalian Machine Tool, Huazhong CNC, Rifa Group, Dalian Guangyang, etc. all have new appearances of self-produced robot products. The concepts of “intelligence” and “cloud” were also involved in CCMT 2014. Shenyang Machine Tool released the world's first fully intelligent machine tool i5 series with independent intellectual property rights before CCMT 2014. The machine made its first high-profile appearance at CCMT 2014. .

In addition, CIMES 2014 has an “Automated Robotics” zone, which displays industrial robotic arms, coordinate robots, industrial robot integrated systems and industrial robots. It brings together the leading robots and exhibits the most application-oriented and practical models. technology.

Cluster exhibitors highlight advantages

The topic of “industrial cluster” has been going on for many years, and the Yuhuan and Tengzhou regions have become the model for the machine tool industry cluster. Industrial clusters are conducive to reducing the manufacturing costs of enterprises, improving economies of scale, and improving the market competitiveness of industries and enterprises. The advantages of clusters are largely due to the external economies of scale and economies of scale formed by internal division of labor.

The reporter learned at CIMES 2014 that after five days of exhibition and sales, Tengzhou participated in the on-site sales of 150 sets of machine tools, valued at 25 million yuan; reached a trade agreement to 30, with a contract value of 220 million yuan. From the hot-selling machine tool product type, the vertical machining center and CNC milling machine of Weida Heavy Industry Co., Ltd. signed a contract amount of more than 600 million yuan, and agreed to a total amount of 53 million yuan; Lunan machine tool sales XHC715A machining center, XH7145 vertical machining center 3 sets of CLK6156 CNC lathes reached a total of 25 million yuan; the high-end precision lathes such as JF632C, SY-32 and ALPHA-32 of Dadi Machine Tools were favored by merchants. They sold 5 sets on the opening day and signed with Turkish merchants on the third day. 20 sets of vertical machining center sales contracts; Sanhe Machinery and a European company reached a $300,000 metal band sawing machine export contract, and sold to Korean merchants BSK850G CNC metal band sawing machine 2; Huaqiang precision machine tools participated in the VMD200 moving column The processing center attracted the interest of the merchants at the exhibition; more than half of the products of Dyne Heavy Industries were sold, and 5 agreed parties were reached at the same time, the contract amount was 6 million yuan.

At CCMT 2014, the “TS40 Turning and Milling Composite Flexible Manufacturing Unit” independently developed by Shandong Lunan Machine Tool Co., Ltd. in Tengzhou won the highest honor of the “Spring Yan Award”. The "Spring Yan Award" is a machine tool award selected by the China Machine Tool Association organized by industry experts every two years. It has a heavy weight in the machine tool industry.

Tengzhou has the title of “China's Small and Medium-sized Machine Tool Capital” and has formed a relatively complete industrial system in the local area. In the past two years, the machine tool industry has been sluggish, and many companies have contracted production capacity to withdraw funds. However, many machine tool companies in Tengzhou are still developing strongly and have already produced certain cluster effects.

"Private customization" is becoming a trend

“Customized products such as special machine tools and compound machine tools have become a trend in the machine tool industry,” said Jin Fuji, deputy chief craftsman of the Beijing Machine Tool Research Institute.

At CCMT 2014, Anyang Xinsheng Machine Tool Co., Ltd. (hereinafter referred to as “Anyang Xinsheng”), as an old-fashioned enterprise specializing in the production of CNC lathes in China, exhibited two special machine tools including QKP1235 CNC pipe thread lathe and CK6550 CNC spherical lathe. These two machines are the new generation of high-efficiency CNC special processing equipment specially developed by the company for the oil and valve industry. Among them, QKP1235 adopts stepless speed regulation technology of spindle, which has faster rotation speed and higher processing efficiency, and can meet the processing requirements of modern pipe thread; CK6550 adopts numerical control technology, the double tool holder has higher processing precision and the automation level is greatly improved, which not only improves Machining efficiency, and the turning requirements of multiple valves can be completed in one setup.

For the special machine tool for the special needs of specific users, Wang Yuping, deputy general manager of Anyang Xinsheng said: “In 2013, 60% of the products produced by our company belonged to special plane products. We studied the user's processing technology in detail and developed for the special requirements of different users. Improve product structure to meet user-specific processing needs. Today, special machine tools have become a major trend in the industry, an effective means to enhance the competitiveness of enterprises, and one of the ways to achieve differentiated development.

In fact, the machine tool industry is not a mass-produced industry, but its scale and level in multiple varieties and small batches. Its personalized and professional features have become more and more prominent. In the past, it was called “tailor-made”, now called “private customization”; in the past it was called “set-up turnkey project”, which can now be called “special design” and “full life process service”. .

Know the needs of users

Large-scale exhibitions in the machine tool industry attract users from the automotive, aerospace, military, energy, engineering machinery, mold processing, etc. to the exhibition, participate in exchange activities or purchase machine tool equipment.

The reporter learned at the exhibition site that the direct sales at the machine tool exhibition is decreasing day by day. The exhibition display function is gradually stronger than the sales function. Understanding the demand for processing equipment in the modern factory is the information that the machine tool manufacturer wants to obtain through the exhibition. Wang Jianguo, professional director of Beiqi Foton Motor Co., Ltd. said: "In the future modern factory, the requirements for equipment cover the following five aspects: the development of machine tools to the direction of CNC; the high efficiency of the production line and the continuous working capacity of the equipment; Achieve stable, high-precision machining; high degree of automation in the production line, should have automatic loading and unloading, automatic clamping device; flexible manufacturing, improve the efficiency of mass production."

Understanding the needs of users and accelerating the popularization of numerical control technology will be an important way to solve the industrial problems of weak competitiveness, thin profit and serious product homogeneity of local machine tool enterprises in China.

Skilled personnel training should be synchronized with equipment development

As the machine tool industry develops in the direction of intelligence and information, higher requirements are placed on the technical level of machining personnel. Many exhibitors and professional visitors have indicated that the rejuvenation of skilled personnel in the machining industry is the trend of industry development. How to broaden the channels for talent training, only to motivate skilled personnel to improve their professional quality, stimulate potential, increase staff stability, can be advanced Synchronization of technology and equipment.

“Transformation and upgrade” is the most common voice issued by the manufacturing industry at the machine tool exhibition. It is also a pragmatic path for the current machine tool enterprises to overcome the overall shrinkage of the market scale, rapid upgrading of demand structure, overcapacity and rising costs. The development under the new situation requires new ideas. While actively responding to changes in the external market, the company itself finds the most suitable talent cultivation and management model, both internal and external, in order to cope with new challenges and create a new future.

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