China Security Network Interview with Excellent Color Specialist General Manager Liu Feng

---- Specially piloted, "innovation" for the new color into a new soul Shenzhen excellent color special display Technology Co., Ltd. is specialized in industry-specific display development, production and sales of high-tech enterprises. China Security Network, as a professional online media in the security industry, came to the company on July 13, 2010, and conducted a related interview with Liu You of U-Color. The interview was also attended by the CEO of the R&D Division and the Marketing Department. Manager Huang. The following is the content of the interview:

China Security Network: Mr. Liu, hello! Please tell us about the development process of Youxia and your company's corporate culture and philosophy?

Mr. Liu: Yousui was founded in 2003 and has been engaged in R&D, production, and sales for 7 years in the professional display industry. In the early days, the excellent color market was mainly overseas, and it was mainly sales. From 2006 onwards, Yuzhuang is determined to base itself on the special display market, and first put forward the concept of special display. In the beginning, users did not know exactly what they meant or what products they were, and the unyielding steadfastness of the quality has been driving the continuation and development of this new concept. Until now, the concept of exclusive display has penetrated into the hearts of users, and it has been completely Businesses accept. At the end of 2007, the special display market began to show explosive growth. The excellent color took the opportunity at the right time, followed the development of the market, invested a lot of energy and capital for the expansion of R&D teams and production lines, and focused on brand building, taking the high-end brand line.

In 2009, the innovative concept and development model of excellent color attracted the capital of Hong Kong Fule Group, providing strong capital support for the rapid development of excellent color, and the entire excellent color has undergone a whole new change, from brand, product and management. All aspects have achieved a qualitative leap. In the same year, "USER" was rated as "the most competitive brand" and "the most promising brand" by the authorities and users.

The core of "superior color" culture is innovation. It is because the “innovative” superior color has been developed rapidly for a long time and has been favored by the majority of users. Just like our trademark, "USER" translates to the meaning of the user. Our constant innovation is centered on the needs of users, users are our center, and innovation is our means to meet user needs. "Innovation" is a cultural system in which the "excellent color" has evolved and gradually formed in the course of continuous development.

China Security Network: Shenzhen, as the main source of domestic security industry and product distribution center, there are many powerful security companies, the pressure of competition of various companies is also very large, I would like to ask Liu, in your opinion excellent color competitive advantage ?

Liu: The so-called competitive advantage is an advantage that a company can bring profits or benefits in some aspects more than other companies, and it comes from various aspects such as service, technology, management, brand, and labor costs.

In terms of service advantages, first of all, we are guaranteed for three years after the sale, and set up 500 after-sales outlets in various provinces and cities across the country, and provide on-site service. This is in the same industry, there is not much business can do, excellent color can be said to be in the front far better.

In terms of technology, after Hong Kong Fule capital injection, most of our funds are used for the research and development of products, and we have a group of professional R&D teams who are all top talents in the industry. Some of them return from overseas and bring advanced concepts into their products. The R&D team has such a R&D team that can greatly increase the overall competitiveness of the product; there is also one of the most worth mentioning things. In addition to the product R&D department, we have also newly established a board R&D division under the leadership of Ryu. A team engaged in the development of board cards for more than 10 years has joined the company, which has greatly improved the strength of R&D of excellent color. From the R&D of the whole machine to the R&D of the core components, excellent color will grasp more core technologies in the special display field, creating more value for users and society. It can be said that our current investment in product development is much higher than that of peer companies.

From a management point of view, there are a number of elite management personnel with high-end academic qualifications and more than 10 years of industry experience. The management model combining excellent system coloration and humanization is also the core of continuous development of the company.

The brand advantage of excellent color is also obvious. Excellent color has always attached great importance to brand management. The “USER” brand has a very high reputation in the industry and has already penetrated the hearts of users.

China Security Network: It is understood that your company is mainly engaged in the research and development and manufacturing of professional monitor series products, and has been investing heavily in product research and development. I wonder if your company will launch new products in the near future? Please introduce the new product type, performance, features, advantages and other aspects.

Mr. Liu: Excellent color has always attached great importance to product development, and the launch rate of new products has always been high. Excellent color has recently introduced two new products. One is the 18.5-inch LED LCD monitor model US-M1805PE, and the other is the LCD splicer model US-P816A.

First of all, I will give you a brief introduction to this US-M1805PE this excellent color in the world's first LED LCD monitor products, presumably the monitor industry has a lot of user friends are not very familiar with the LED LCD monitor, we will now LED LCD monitor A simple comparison between a conventional LCD monitor and a conventional LCD monitor shows that the LED LCD monitor has at least four advantages:

The first advantage is "ultra-thin design": the thickness of the traditional LED LCD screen is usually about 10cm, and the thinnest part of the LED LCD screen is 2.28cm. This backlight mode is also being applied on professional-grade monitors to make the body There is a thin leap in thickness.

The second advantage is “environmental protection and energy saving”: CCLF cold cathode fluorescent lamps used as backlights for traditional LCD monitors contain mercury that is harmful to the human body. Although manufacturers are looking for ways to reduce the amount of mercury in fluorescent tubes, completely mercury-free fluorescent tubes introduce new technical problems. The LED backlight does not contain mercury, in line with the green fashion. LED backlights are also very power-efficient. The internal driving voltage of LED is far lower than that of CCFL, and the power consumption and safety are better than that of CCFL.

What's more, it has a long life span. The rated service life of different CCFLs (half-brightness) is between 8,000 and 100,000 hours. In order to enhance the performance, CCFL backlights with improved designs will have lower service life. The LED backlight can reach about twice as much as CCFL. Therefore, the lifetime of LED backlight is usually longer than that of CCFL.

The last one is that its color gamut is very broad. According to the different color of light, LED can be divided into white LED backlight source and RGB-LED backlight source. The advantages of white LED technology are mainly low power consumption, and the advantage of RGB-LED backlight source is excellent color performance. The RGB-LED backlight source can achieve a wide color gamut range that can not be achieved by a conventional CCFL light source through LED devices that can emit high-purity red, green, and blue light. At present, the mainstream RGB-LED backlight source can already reach 105% of the NTSC color gamut range. The more powerful LED devices can achieve more than 120% NTSC color gamut.

Another splicer new US-P816A, it is specifically designed for the LCD splicing system splicing processor, its high-set, modular design: integrated multi-channel signal decoding module, picture splicing processing module, LCD screen driver module , Unit power supply module and other parts. A large-screen splicing display system can be composed of simple, flexible and convenient LCD screens.

I am just here to make a brief introduction. To know more details about the two new products, please visit our website or consult a company sales or technical staff. We can write down our website address ".com" and service hotline "400 -816-4488".

China Security Network: Please tell us about the domestic security industry monitor trend? What is the view of the monitor industry market?

Liu Zong: The current market is gradually changing. In the past, CRTs for displays were now replaced with liquid crystals, and the CRT would completely withdraw from the market sooner or later. At present, the LCD market is dominated by LCD monitors. Recently, the LED LCD monitors that have been smashed in the monitor field are just like a dark horse entering the monitor market. Its market share is also rapidly expanding. LCDs have been replaced by LCDs. LCD trend. Then there is the new display technology OLED that came out some time ago. Although it is limited by size and cost, it has not been applied to the professional display market. However, as OLED display technology continues to mature, I believe that in the near future, OLED display technology will be applied to the monitor field as well as LED display technology. I recently read the news. A German equipment manufacturer Mbraun said recently that the company has received orders from TV manufacturers for OLED devices. These devices are mainly used for OLED TV panels, which means that 42-inch OLED TVs are coming soon. This also shows that OLED display technology can be fully applied in the monitor field. In the OLED display technology research and development, Samsung, LG, Sony and other monitor international brand companies have taken the lead, and excellent color will change with the changes of the market in the future, and the pace of innovation will never stop.

Demand for China’s monitor market has skyrocketed since 2007, allowing more companies to step into this industry, such as Changhong, TCL, Skyworth, etc. With the increasing number of companies entering the monitor field, market competition has become more and more. fierce. There is a common phenomenon in the Chinese market. When a new technology or new area just emerges, its products must have a period of huge profits in the market, and in this period there must be more companies to follow suit. Looking at the entire Chinese market, there are two most prominent features. One is to follow suit, and then the ability to replicate is super strong. Therefore, the combination of these two features has led to more fierce market competition, war of words, and price wars. . It is precisely because of this, although monitor panel prices fell sharply in 2008, monitor manufacturers did not make up for it. Due to the vicious price competition of monitors, operators are unprofitable and the sales environment for monitors has become increasingly hostile. Of course, for the current situation of the Chinese monitor market, excellent color has already made a response.

China Security Network: Innovation is the core driving force for the development of the company. Youzi has always been committed to product R&D and production, and has a strong product and board design capability. Therefore, please talk about the importance of innovation to the development of the company.

Liu Zong: Innovation is a soul and inexhaustible motive force for development and progress for a country and a nation. For an enterprise, it is a necessary condition for finding vitality and a way out.

In a sense, a company that does not know how to reform and innovate, and does not know how to forge ahead, will cease its vitality and this enterprise will be on the verge of extinction. The fundamental meaning of innovation is to dare to break through the limitations of the company itself, eliminate old outdated systems and old methods, and create new systems and new measures that meet the needs of the market under the existing conditions, and take the lead in the trend of the times and win fierce competition. Market competition.

China Security Network: The importance of branding has formed a consensus in the industry. Branding and management are issues that every company must face. What measures does Elite take on branding?

Mr. Liu: In today's global competition, China is a big manufacturing country without exception. However, we are also an undisputed brand weak country. At present, more than 40% of enterprises in China do not have their own trademarks, and a large number of companies have manufacturing, non-creative, branded, and independent brand status. Enterprises can only rely on simple processing and OEM production, and even counterfeiting. As a result, such enterprises have collapsed in the cold-blooded financial crisis that struck last year. This painful lesson undoubtedly sounded the alarm for most security companies that are still struggling to survive and develop in the domestic chaotic market filled with poor price competition and homogenous competition. The creation of independent brands cannot be delayed.

Excellent color is also taking great pains when it comes to brand building. We have a professional brand building team to carry out marketing. In fact, the core of brand promotion is still the product itself. Therefore, we are excellent and always focus on “one center and two services. The principle of "is the core of product technology; good customer pre-sales and after-sales services." Pre-sales, mainly related to consulting services, excellent color is not only the manufacturer of the product, but also the provider of the solution; After the sale, we are contracted by a third party to implement nationwide on-site service to solve the customer's worries. Word of mouth is gradually operating, I believe that in the excellent efforts of our excellent staff, we will operate a good color brand!

China Security Network: It is understood that excellent color is currently the first large-screen enterprise in the industry to achieve on-site after-sales service in all regions including prefecture-level cities. Then you think that in terms of after-sales service, compared with other companies, the excellent color Where are the advantages?

Mr. Liu: We are using a third-party maintenance service. Excellent color is currently a priority company that has realized the on-site after-sales service in all regions including prefecture-level cities in this industry. The nationwide distribution of 500 after-sales service outlets provides customers with the most timely after-sales service and technical support. After the customer purchases the product, there is only one phone call for any problem. We will send professional service personnel to provide the door-to-door service in the shortest possible time. Moreover, our maintenance personnel are trained and authorized by the engineer system of the excellent color division.

China Security Network: As there are often a number of manufacturers in the market today, Liu, what do you think of this phenomenon?

Liu Zong: This phenomenon exists in various industries. As I said earlier, the ability of domestic companies or capitalists to replicate is unquestionable. When a certain industry or product is exposed to huge profits, these companies or individuals will begin to frantically copy, regardless of technology, product, brand imitate a very like. Why give these cottage manufacturers an opportunity to do so is because many customers only pay attention to prices and ignore other factors. Shanzhai manufacturers will invest all their energy in reducing costs. But from our point of view, we must ensure that all accessories, all screens, and all services are the best. There will be no adulteration, deception, etc. If it is a cottage product, he cannot guarantee these, so his price To come down.

China Security Network: Finally, Liu wanted to say something with China Security Network 69,000 security enterprise users? What are your suggestions for China Security Network? (In the network promotion and promotion, hope that China Security Network in the coming days how to help and cooperate with the excellent color enterprise development?)

Mr. Liu: For the users of China Security Network, I would like to say is to increase the initiative, interaction and flexibility of enterprises and China Security Network. Security companies can rely on the platform of China Security Network to display many resources of the enterprise itself and achieve resources. The purpose of sharing.

Now is the era of the Internet. It is necessary to publicize and promote brands and take the initiative to fight for the market. China Security Network, as a professional online media in the security industry, hopes that such online media as Guizhan can provide more, more complete, and more accurate relevant information for our security companies including Party A. We will also always pay attention to the development of China Security Network and we are willing to win together with China Security Network to develop a closer strategic partnership.

China Security Network: Thanks to Mr. Liu for his valuable comments and suggestions made by China Security Network. China Security Network is willing to jointly develop with the excellent color and win-win cooperation!

Due to the time, the interview ended in a relaxed and pleasant atmosphere, wishing excellent colors to go as far as possible!