In recent years, the Internet is sweeping the world with vigorous development. Regardless of social politics and economics, people's production and life have undergone tremendous changes due to the development of the Internet. At the same time, the rapid development of the domestic economy, policy support, and the gradual expansion of user size and demand, Promote China's e-commerce into a period of rapid development. According to data from research firm IDC, the total size of the domestic e-commerce market in 2009 was close to 2 trillion yuan, and it will reach 2.5 trillion yuan in 2010.
The tremendous development of e-commerce has made the B2B e-commerce model an important means of network marketing for hardware companies. It is a huge improvement for hardware companies from business to management. It is reported that in recent years, China's hardware industry has grown at an annual growth rate of 20%, and the total output value has reached 400 billion yuan.
Why did the hardware industry develop so quickly? B2B e-commerce contributed. The use of e-commerce platforms helps hardware companies reduce manpower and material resources, reduce costs, break through the time and space constraints, and enable companies and customers to conduct transactions at any time, any place, and greatly increase efficiency. At the same time, because of the openness and global nature of e-commerce, enterprises have more opportunities to obtain trades. SMEs in the industry may have the same information resources as large enterprises and improve the competitiveness of SMEs.
Anyang North Ferroalloy Factory faced a survival crisis once due to its own business reasons and fierce market competition. In 2006, the company’s chief executive Wang Wang was conscious of the need to save the company. It was not possible to rely on traditional media alone. It was necessary to use e-commerce. Through the recommendation of friends, Wang always launched e-commerce through the China Netbank platform. One year later, corporate production will basically resume and the financial situation will gradually improve. In the global financial crisis of 2008, the company still maintained a stable operation and continued profitability through the Internet. Anyang North Iron Alloy Factory, a traditional enterprise, has taken a successful road to e-commerce.
It is the full recognition that the hardware industry has an unlimited future in B2B e-commerce. China’s leading B2B e-commerce service provider, China Netbank, recently announced that it will invest 10 million yuan to establish a Zhejiang operation center in Zhejiang Jinhua, focusing on building Yongkang Hardware industry cluster network business circle, promote industrial upgrading of Zhejiang and regional economic development, take a substantial step to seize the Zhejiang market.
Since the reform and opening up, Yongkang hardware industry has developed rapidly and gradually developed into the country's largest hardware product production base and distribution center, known as China's "hardware capital." "Yongkang Hardware" has been successively honored as Zhejiang Regional Brand, China Hardware Trademark Brand Base, China Mendo, China Leisure Sports Car Capital, etc. At present, Yongkang Hardware Industry Cluster has formed Yongkang City as its core. The surrounding Wuyi, Jinyun and other counties and cities are the industrial belts of the radiation area and have become the “China Top 100 Industrial Clusters.†Recently, the cluster has been listed by the provincial government as one of the 21 industrial cluster transformation and upgrading demonstration areas in the province, and has become “double. Cross-industry (cross-industry, cross-regional) industrial cluster representatives: Last year, the total industrial output value of the three cities reached 152.1 billion yuan, of which 90% was the hardware industry, and it has become China's largest hardware manufacturing base.
The domestic hardware industry is mainly concentrated in Guangdong, Zhejiang, Jiangsu, Shanghai, Hebei, Shandong and other economically developed provinces and regions. Establishing a hardware industry e-commerce platform based on the hardware industry cluster will provide professional marketing and communication methods for the hardware leading companies and hardware manufacturers in the region, and improve the comprehensive competitiveness of the regional hardware industry by changing the business model of the traditional hardware industry.