After 30 years of development in the security industry, today's security products have become an integral part of people's lives. With the continuous development of the IT industry and the integration of IT industry and security industry, the achievements of IT security have penetrated into different security areas. From a technical point of view, IT has integrated high-definition, remote monitoring, and networking; from the perspective of the market, the IT elite have already coveted this big cake. The IT industry in the security industry has made the entire field in a transparent stage. Any IT and security person can understand the secrets. Of course, the continuous advancement of information technology has also promoted the rapid development of the security market. Nowadays, the birth of civilian security products also more or less illustrates the impact of security IT on product prices. Here we use several examples to look at the impact of security IT.
Security IT becomes a low-price product strategy—analog to digital conversion. Digital technology has obvious advantages in many aspects compared to traditional analog technologies. Therefore, just as digital technology replaces analog technology in many areas, it is used for video transmission. The digitalization of optical transceivers is also an inevitable trend. At present, there are mainly two kinds of digital video optical transceivers: one is an MPEGII video compression digital optical transceiver, and the other is a digital non-compressed video optical transceiver. Judging from the current development of the security market, the optical transceiver technology is relatively mature compared to other security product technologies, there are not many technical barriers, the industry has joined many new companies, the level of good and bad, so the overall price of optical transceivers showed a steady decline As for the industry as a whole, the profits of the products will also go down.
Security IT started the low-cost product strategy - DVR low price competition in the market can generate more new products to serve the industry, DVR and NVR war has not stopped. DVR as a product of the digital surveillance era cannot adapt to changing security applications if it does not advance with the times, and its limitations become increasingly prominent. Take Dali Technology as an example. In 2009, the DVR business realized a revenue of RMB 36.01 million, a decrease of 24.99% year-on-year. Due to fierce competition in the security market, product prices have declined. In 2009, the company introduced low-cost models, which also led to a substantial reduction in the average price of sales. With the economic environment improving, DVR business has grown slightly in the second half of the year. In fact, we can think in a different way. There are two reasons for the NVR and DVR war on the market. The author simply summarizes the following two points: First, the DVR represented by high-tech technology continues to improve with IT technology, and the cost performance of its products. With the increase, due to the large number of competitors, the profits earned by manufacturers have been low. For example, the 16-channel DVR launched by Hanbang in 2010 was only RMB 1980.
Security IT has launched a low-cost strategy for its products. At present, China has become the world's largest security production base. If we say that the lack of core technology has hindered the vigorous development of China's security technology, is it too pessimistic for us? Chip vendors use their wisdom and technology to realize the myth of security monitoring and IT. One: Let high-definition become possible; With the maturity of compression technology, chip costs continue to decrease, and now the cost of digital high-definition network cameras began to drastically lower. From the perspective of clarity, 4CIF will become the mainstream, and 720p and 1080p will begin to become practical. Two: Make intelligence possible; early video content analysis based on the back-end processing of PC, can help people reduce the burden of heavy viewing, but it can not find and interfere with the monitoring of the incident on the spot. The introduction of DSP can make embedded video content analysis possible. Video Surveillance Conventional Products DVRs, DVSs, and IP cameras can all add risk management and intelligent services by adding front-end intelligent video processing. Three: To enrich product lines; From SD to HD, from one core to one core and multiple cores, China's video surveillance industry seems to be breaking the butterfly overnight. It also created a successful listing of world-renowned video surveillance companies, such as Hikvision, Dahua, Dali Technology, Kodak and so on.
The low-price strategy is only the author's summary of the current situation and the forecast of future market development. In 2011, the security industry must grow rapidly with strong momentum. HD, smart, IT, security services, networking, and remote monitoring will all have more outstanding results. The industrial structure is changed according to technological changes. Technological changes come from market demand. New demands that are constantly emerging will inevitably give birth to new technologies and accelerate industrial development. From the Internet to the Internet of things, advances in information technology have driven the progress and development of the times. Security will definitely go further and further with better support from information technology.
Security IT becomes a low-price product strategy—analog to digital conversion. Digital technology has obvious advantages in many aspects compared to traditional analog technologies. Therefore, just as digital technology replaces analog technology in many areas, it is used for video transmission. The digitalization of optical transceivers is also an inevitable trend. At present, there are mainly two kinds of digital video optical transceivers: one is an MPEGII video compression digital optical transceiver, and the other is a digital non-compressed video optical transceiver. Judging from the current development of the security market, the optical transceiver technology is relatively mature compared to other security product technologies, there are not many technical barriers, the industry has joined many new companies, the level of good and bad, so the overall price of optical transceivers showed a steady decline As for the industry as a whole, the profits of the products will also go down.
Security IT started the low-cost product strategy - DVR low price competition in the market can generate more new products to serve the industry, DVR and NVR war has not stopped. DVR as a product of the digital surveillance era cannot adapt to changing security applications if it does not advance with the times, and its limitations become increasingly prominent. Take Dali Technology as an example. In 2009, the DVR business realized a revenue of RMB 36.01 million, a decrease of 24.99% year-on-year. Due to fierce competition in the security market, product prices have declined. In 2009, the company introduced low-cost models, which also led to a substantial reduction in the average price of sales. With the economic environment improving, DVR business has grown slightly in the second half of the year. In fact, we can think in a different way. There are two reasons for the NVR and DVR war on the market. The author simply summarizes the following two points: First, the DVR represented by high-tech technology continues to improve with IT technology, and the cost performance of its products. With the increase, due to the large number of competitors, the profits earned by manufacturers have been low. For example, the 16-channel DVR launched by Hanbang in 2010 was only RMB 1980.
Security IT has launched a low-cost strategy for its products. At present, China has become the world's largest security production base. If we say that the lack of core technology has hindered the vigorous development of China's security technology, is it too pessimistic for us? Chip vendors use their wisdom and technology to realize the myth of security monitoring and IT. One: Let high-definition become possible; With the maturity of compression technology, chip costs continue to decrease, and now the cost of digital high-definition network cameras began to drastically lower. From the perspective of clarity, 4CIF will become the mainstream, and 720p and 1080p will begin to become practical. Two: Make intelligence possible; early video content analysis based on the back-end processing of PC, can help people reduce the burden of heavy viewing, but it can not find and interfere with the monitoring of the incident on the spot. The introduction of DSP can make embedded video content analysis possible. Video Surveillance Conventional Products DVRs, DVSs, and IP cameras can all add risk management and intelligent services by adding front-end intelligent video processing. Three: To enrich product lines; From SD to HD, from one core to one core and multiple cores, China's video surveillance industry seems to be breaking the butterfly overnight. It also created a successful listing of world-renowned video surveillance companies, such as Hikvision, Dahua, Dali Technology, Kodak and so on.
The low-price strategy is only the author's summary of the current situation and the forecast of future market development. In 2011, the security industry must grow rapidly with strong momentum. HD, smart, IT, security services, networking, and remote monitoring will all have more outstanding results. The industrial structure is changed according to technological changes. Technological changes come from market demand. New demands that are constantly emerging will inevitably give birth to new technologies and accelerate industrial development. From the Internet to the Internet of things, advances in information technology have driven the progress and development of the times. Security will definitely go further and further with better support from information technology.