When many consumers purchase hardware products, they will inevitably encounter problems such as uneven quality of products, lack of protection for consumers, and often “complaintsâ€. Therefore, in the eyes of consumers who feel that their rights are hard to protect on a weekday, the 3.15 Rights and Interests Day seems to mean that they are happy to "commit one." However, more and more consumers have discovered that 3.15 has now completely evolved into a business promotion war. The reincarnation of your singing on the stage seems to make the essence of 3.15 tangible. Reporter observed: 3.15 war started in advance hardware companies Mo let 3.15 consumer rights on the skewer According to reporter observation, from the March 15th consumer rights day less than half a month, the major hardware brands of 3.15 propaganda war has already begun . Furniture, household appliances, kitchens and other major home brands are all preparing for the tightly-knit drums, but the flags they play are not only promotions but also promotions.
Take Tuteng Baojia, a leader in the domestic cabinet hardware industry, as an example. On March 12th, Tuteng Baojia will launch large-scale promotion activities at all costs. The promotion of this event is very large and rare in the industry. Tuteng Baojia’s buying day will launch the event of “bringing love together and orders for movie tickets†and formulate a 99-yuan value-added plan to purchase totems during the event. Bao Jia cabinet plus 99 yuan to get a fine wooden door. In addition, as long as you log on Tuteng Baojia official website and upload happy photos, participants have the opportunity to get a lucky gift, and even get 999 yuan happy gift. There is another eye-catching highlight of the event, which is the audience as low as 7N fold, and a limited amount of snapping up cupboards to provide.
The voice of the crowd: 3.15 Gradually getting far away Compared with the enthusiasm of merchants for active preparation for 3.15, consumers’ reaction to 3.15 seems to be far cooler. The reporter then interviewed several passersby who said that in recent years, more than 3.15 businesses have played a leading role, and they have frequently launched promotional discounts. Although merchants' discounts and concessions benefit consumers to a certain extent, they are promoting sales under the banner of 3.15. , it seems to lose the true intention of 3.15.
Indeed, the main purpose of the 3.15 Consumer Rights Day was to become more and more savory in the surge of business promotion. In recent years, the 3.15 equity day has gradually become the business promotion day.
As we all know, the 3.15 Consumer Rights Day is actually the day for consumers to safeguard their rights. It is understandable that merchants continue to launch various activities in hopes of gaining consumer acceptance. However, there are also some businesses that use the hype to speculate. It cannot be tolerated.
Industry response: Quality products can capture people's hearts. “At any time, consumers have the right to protect their own rights. It is clear that 3.15 was established as a consumer rights day. The first is to remind consumers to understand their rights and protect themselves. The need for the rights and interests, and the second is to wake up every enterprise every manufacturer to put the interests of consumers in the first place, rather than as long as the profits do not word of mouth. "Anonymous hardware industry people are saying the voice of consumers .
In fact, promotional discounts are all clouds, and only high-quality products and perfect services are the fundamental magic weapons to capture the hearts of consumers.