Market space is unlimited, opportunities are endless, competition is extremely cruel, and opportunities are absolutely fair to everyone. The following documents hope to provide some valuable references for our integrated ceiling distributors in China.
Now that there are many integrated ceiling manufacturers in China, how do our distributors choose according to their actual situation? In the future, China's integrated ceiling market, our distribution must have the ability to survive and develop. At least one year later, we must reflect the following three characteristics in our own body:
Stores must have their own cultural atmosphere and coverage in their own service areas. When our distributors operate integrated ceilings, they must not completely rely on brands to decide whether to operate their products. Of course, I don’t mean to look at it. Brand, but do not want to rely too much on the brand, hope to send this to produce more profit margins than others. The distribution of the storefront faces the direct customers. We must be clear that anyone from any manufacturer will be clearer than you, the actual situation at the first site.
How to create a cultural atmosphere in your store? At the current stage, serious branding, too many miscellaneous brands, and rampant brands are rampant. The most deadly problem is the lack of technological components and the lack of awareness of patented technology protection. The innovation space cannot move forward. Since he is positioned in a distribution position and has also spotted this market space, he only needs to understand three points: "Does the kitchen and bathroom require ceilings?" "How do I hang ceilings in my kitchen and bathroom?" "Kitchen and toilets What kind of top should be hung?†At this stage, it is important not to use brand and quality technology to pressure competitors, because technology and craftsmanship and branding may not be the only ones, and it may even be that others of! But the cultural atmosphere of the store is absolutely impossible to imitate and replace unless you give up!
The selling point of the operation is not in the brand but in the course of our own distribution in opening a new store, especially when some newcomers open a store, without carefully understanding their local market and competitors, they will follow suit to follow suit. In addition to the brand name of the business is not the same as other families, the other is a grinding stone. In the process of opening a store, we do not examine the market. Instead of depending on the actual situation, we go online and check out some special prescriptions. We hope to find something that other families do not have. If any brand can produce something that other families don’t have, it will focus on manufacturers and put 90% of their energy on their own enthusiasm. In the end, the result was just an artwork-like store design, and then he himself had already walked on the track of the market.
If we do not carefully examine and grasp, it is very likely that our meager investment will become the funerary object of their counterparts. If a place, people have already accepted integrated ceiling products, then you can save a lot of advertising costs of promoting products. However, the competitiveness of the integrated ceiling industry at this time is also very large, people are very clear about the purpose of product purchases, are very sensitive to price, and also very fancy to the brand. For a market with a clear, mature and stable consumption attitude, it is very important to position our own product positioning, business strategy, and service orientation.
With unique advantages, the ability to compete in service products is surprisingly similar in imitation, and it is also unclear whether it was the one who imitated that one. When this list is about to be traded and many people are tempted, more competitors will certainly recommend to the customer a price lower than the market price. At this time, the customer must have given up 90% of your market price. By this time you are really passive, because if you cut prices at this time and run against the brand spirit you advocated earlier, you will not only lose a list, but will also lose a customer's loyalty to your brand. This is a typical passive example of using a brand as a competitive weapon.
If you change your business strategy and change your brand to your own service, the situation is very different! When customers enter the store, they first ask the customer to take a seat. One of the service personnel pours a glass of water in front of the customer. Another service person immediately brings a laptop to the customer's desk and takes the initiative to greet the customer. Presented to the customer through the computer to look at our actual installation and design of various renderings, and finally in the computer examples of all the stores operating in each product pictures and presentations, the shortest time in the most simple language for customers to introduce The relevant information, as long as you want to let customers understand what new style you have now launched, what new products are currently not available on the market, what products are best sold, and finally simply recommend several attractive special products.
At this time, the customer will certainly be interested in the appearance and price of some ceiling products in your computer. Next, another service personnel can immediately lead the customer to visit the real scene of the product and demonstrate it to the customer. For the actual function A very powerful introduction to value! Concisely explain in professional language one by one, and finally, ask if the customer has brought a floor plan, if brought, can be a real rendering design for the customer by a professional ceiling designer immediately, perfect display of the final installation effect! If the customer says that he hasn’t brought it, he can tell the customer that it doesn’t matter. If necessary, we can arrange for someone to come and measure! It ends here! As long as you follow the above steps, improve your language, and show sincere enthusiasm, even if you have more than 90 yuan, the chance of customers turning back is just as great! Because, your selling point has been elevated from a single product to the overall image of a team! The essence of these images lies in the atmosphere of the store culture that I mentioned at the beginning of the article. These are not to be imitated! Even if a competitor wants to stress with price, he will be bored by the customer! Because customers will think that their product prices are worthless. Think or spend more than 90 yuan to buy an insurance! After all, China’s prosperity has become stronger and people’s lives have become richer. The era of tight days has passed, and the pursuit of high quality of life is the future theme.
Now that there are many integrated ceiling manufacturers in China, how do our distributors choose according to their actual situation? In the future, China's integrated ceiling market, our distribution must have the ability to survive and develop. At least one year later, we must reflect the following three characteristics in our own body:
Stores must have their own cultural atmosphere and coverage in their own service areas. When our distributors operate integrated ceilings, they must not completely rely on brands to decide whether to operate their products. Of course, I don’t mean to look at it. Brand, but do not want to rely too much on the brand, hope to send this to produce more profit margins than others. The distribution of the storefront faces the direct customers. We must be clear that anyone from any manufacturer will be clearer than you, the actual situation at the first site.
How to create a cultural atmosphere in your store? At the current stage, serious branding, too many miscellaneous brands, and rampant brands are rampant. The most deadly problem is the lack of technological components and the lack of awareness of patented technology protection. The innovation space cannot move forward. Since he is positioned in a distribution position and has also spotted this market space, he only needs to understand three points: "Does the kitchen and bathroom require ceilings?" "How do I hang ceilings in my kitchen and bathroom?" "Kitchen and toilets What kind of top should be hung?†At this stage, it is important not to use brand and quality technology to pressure competitors, because technology and craftsmanship and branding may not be the only ones, and it may even be that others of! But the cultural atmosphere of the store is absolutely impossible to imitate and replace unless you give up!
The selling point of the operation is not in the brand but in the course of our own distribution in opening a new store, especially when some newcomers open a store, without carefully understanding their local market and competitors, they will follow suit to follow suit. In addition to the brand name of the business is not the same as other families, the other is a grinding stone. In the process of opening a store, we do not examine the market. Instead of depending on the actual situation, we go online and check out some special prescriptions. We hope to find something that other families do not have. If any brand can produce something that other families don’t have, it will focus on manufacturers and put 90% of their energy on their own enthusiasm. In the end, the result was just an artwork-like store design, and then he himself had already walked on the track of the market.
If we do not carefully examine and grasp, it is very likely that our meager investment will become the funerary object of their counterparts. If a place, people have already accepted integrated ceiling products, then you can save a lot of advertising costs of promoting products. However, the competitiveness of the integrated ceiling industry at this time is also very large, people are very clear about the purpose of product purchases, are very sensitive to price, and also very fancy to the brand. For a market with a clear, mature and stable consumption attitude, it is very important to position our own product positioning, business strategy, and service orientation.
With unique advantages, the ability to compete in service products is surprisingly similar in imitation, and it is also unclear whether it was the one who imitated that one. When this list is about to be traded and many people are tempted, more competitors will certainly recommend to the customer a price lower than the market price. At this time, the customer must have given up 90% of your market price. By this time you are really passive, because if you cut prices at this time and run against the brand spirit you advocated earlier, you will not only lose a list, but will also lose a customer's loyalty to your brand. This is a typical passive example of using a brand as a competitive weapon.
If you change your business strategy and change your brand to your own service, the situation is very different! When customers enter the store, they first ask the customer to take a seat. One of the service personnel pours a glass of water in front of the customer. Another service person immediately brings a laptop to the customer's desk and takes the initiative to greet the customer. Presented to the customer through the computer to look at our actual installation and design of various renderings, and finally in the computer examples of all the stores operating in each product pictures and presentations, the shortest time in the most simple language for customers to introduce The relevant information, as long as you want to let customers understand what new style you have now launched, what new products are currently not available on the market, what products are best sold, and finally simply recommend several attractive special products.
At this time, the customer will certainly be interested in the appearance and price of some ceiling products in your computer. Next, another service personnel can immediately lead the customer to visit the real scene of the product and demonstrate it to the customer. For the actual function A very powerful introduction to value! Concisely explain in professional language one by one, and finally, ask if the customer has brought a floor plan, if brought, can be a real rendering design for the customer by a professional ceiling designer immediately, perfect display of the final installation effect! If the customer says that he hasn’t brought it, he can tell the customer that it doesn’t matter. If necessary, we can arrange for someone to come and measure! It ends here! As long as you follow the above steps, improve your language, and show sincere enthusiasm, even if you have more than 90 yuan, the chance of customers turning back is just as great! Because, your selling point has been elevated from a single product to the overall image of a team! The essence of these images lies in the atmosphere of the store culture that I mentioned at the beginning of the article. These are not to be imitated! Even if a competitor wants to stress with price, he will be bored by the customer! Because customers will think that their product prices are worthless. Think or spend more than 90 yuan to buy an insurance! After all, China’s prosperity has become stronger and people’s lives have become richer. The era of tight days has passed, and the pursuit of high quality of life is the future theme.